Business & Investment

Jeff Bezos Becomes Physical: Amazon Now Opens Its Own Real Store

A few months ago I tried to stop using Amazon. How difficult is it to shop elsewhere online?

How to avoid watching movies on Amazon Prime Video, put a Kindle e-reader on, and get past the shackles of Jeff Bezos, the company’s self-righteous billionaire founder?

But within a few weeks, I fell into a cave, tempted by a purchase that was half the price of a local store or wasn’t available at all.

Located in Kent’s Bluewater Shopping Center, Amazon’s 4-Star Store is about the size of an Olympic swimming pool and sells over 2,000 of the most popular items on the Amazon website.

Due to its pure convenience and incredibly low price, Amazon has kneeled much of the high streets.

Last week, the tech giant opened the first physical non-grocery store outside the United States at the Bluewater Shopping Center in Kent. This place is too symbolic, alongside struggling powerhouses John Lewis, Marks & Spencer, and House of Fraser.

The 4-star store is about the size of an Olympic pool and sells over 2,000 of the most popular items on Amazon’s website.

And further attacks on the UK retail industry use carefully honed algorithms to study local shopping habits and create customized experiences designed to beat the competition.

The boss keeps a secret about the four-star store expansion plan, but there are currently more than 30 in the United States.

British retailers will be trembling. About 400,000 jobs have been lost in the industry since the outbreak of Covid, but some of the most beloved names in the retail industry, such as Debenhams, Topshop, and Monsoon, have been overthrown by pandemics. Even John Lewis and M & S were forced to close the store.

It’s probably the last tragicomedy twist that Amazon has done so much to shatter its business model in its former territory.

Kent’s new shop will arrive after six “fresh” Amazon grocery stores have been launched in the UK over the past year. All of these feature futuristic “checkout-free” technology. All you have to do is scan yourself with your smartphone, put items in your basket and go out. You will be billed automatically.

Even on the high streets, fashion retailers are not safe. Amazon previously set up a pop-up fashion store in central London, “understanding how Amazon fashion is interpreted in-store.” According to research, Amazon will overtake Tesco as the UK’s largest retailer by 2025.

Through its £ 620m stake in Deliveroo, the company has also opened a hair salon that combines trendy haircuts with the finest straighteners, hair dryers and curlers at the heart of US takeaway addiction. Then buy to be delivered to their home.

Tentacles are also sneaking up on our TV screens, far beyond retail.

Last month, Britain was fascinated by Emaradukanu’s victory at the US Open. The finals were only available on Amazon Prime Video, a streaming service, until Channel 4 made a last-minute purchase.

The same service is now the dominant force in movies and television (including originals such as Clarkson’s Farm).

Amazon boss Jeff Bezos (pictured) started the $ 1 trillion Internet giant just 20 years ago from the Seattle garage.

Amazon boss Jeff Bezos (pictured) started the $ 1 trillion Internet giant just 20 years ago from the Seattle garage.

And for those who aren’t fans of music, movies, television, live sports, restaurant food, grocery delivery, and haircuts, the HM government is a major customer of Amazon Web Services, so for all taxpayers Briton pays for Amazon’s safe. Cloud computing department.

There are even rumors that Amazon will soon be able to offer NHS prescriptions in the United Kingdom, as in the United States.

In short, few escape from this $ 1 trillion company, which started just 20 years ago in the Bezos garage in Seattle.

UK customers here currently spend £ 83 billion annually on the site and employ 1.3 million staff. This is about the same number as the NHS itself.

Many would argue that this is all air games by a tireless, enterprising and willing company that has made millions of people shop faster and easier.

And few doubt the benefits of Amazon’s £ 32 billion investment in the UK since 2010, or the 55,000 jobs created here. Many are in poorer areas.

Under the leadership of Amazon, other major chains have been forced to follow, tightening the rules for online distribution in a vicious circle.

However, the conversion of the British Isles to Amazon is not possible without cost. The company’s business practices have long raised the question of who is responsible.

Last year, we paid less than £ 500m in “direct” tax on UK sales of over £ 20bn. Critics have labeled the section of the accounting report as “the opposite of meaningful transparency.”

Tax experts fear that U.S. giants won’t even be caught by new rules agreed by the G20 countries group earlier this year to force companies like Amazon to pay a fair share. ..

Amazon’s magnified method is also under the microscope, and London lawmakers call the new fresh store planning application “at hand” and “opaque.”

One was submitted under “British Overseas Bank Nominees Ltd M & G Property” rather than Amazon, and the other is said to have been submitted by a local law firm.

This move could be an attempt to keep jealous competitors away, or to avoid the anger of local businessmen and residents, but it is not the tactic normally expected of such large corporations. ..

Its ambition and ability to “confuse” so many industries must be admired. But as it grows into one of the UK’s most important companies and pushes its beloved companies aside, it must take responsibility for its business practices and its role as a major employer.

Twenty years after arriving in the UK, there are still many questions to answer. But do customers invading Bluewater want to ask them?

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Jeff Bezos Becomes Physical: Amazon Now Opens Its Own Real Store Jeff Bezos Becomes Physical: Amazon Now Opens Its Own Real Store

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