Copenhagen (Reuters)-Jewelry maker Pandora (OTC :) sells in-store and on its own, rather than participating in large e-commerce marketplaces like Amazon (NASDAQ :) and Farfetch (NYSE :). He wants to invest in the platform, said its CEO. on Wednesday.
In an interview at the Reuters Next Conference on Wednesday, CEO Alexander Lacik said, “If you’re a small, unknown brand, the marketplace offers you a great opportunity because it provides an audience. I already have an audience. “.
Pandora, the world’s largest jewelery maker in terms of production capacity, has cheap accessories sold by H & M and others. Tiffany (NYSE :).
“Eight out of every ten women in the world know our brand, so you don’t need to let you know me. All I have to do is you what I have I have a direct relationship with my customer. “
A $ 12.3 billion company headquartered in Copenhagen has increased its investment in e-commerce during a pandemic. It exists on China’s T-mall platform, but not on large global platforms like Amazon and Farfetch.
“The marketplace always has to compromise for every client it serves, no compromise,” he said.
Pandora’s more than 2,600 physical stores continue to be at the core of its business, still accounting for 75% of global sales.
“Almost two-thirds of my customers are men who buy jewelry for their girlfriend, wife, grandmother, or children. We know that men who buy jewelry need help. “I will.”
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Jewelery maker Pandora has no plans to join platforms like Amazon or Farfetch-CEO By Reuters
https://www.investing.com/news/stock-market-news/jewellery-maker-pandora-has-no-plans-to-join-platforms-like-amazon-or-farfetch-ceo-2696226 Jewelery maker Pandora has no plans to join platforms like Amazon or Farfetch-CEO By Reuters