Business & Investment

Jewelery maker Pandora has no plans to join platforms like Amazon or Farfetch-CEO By Reuters

© Reuters. File Photo: On August 7, 2018, jewelry can be seen at Pandora’s jewelry store in downtown Rome, Italy.Reuters / Max Rossi

Copenhagen (Reuters)-Jewelry maker Pandora (OTC :) sells in-store and on its own, rather than participating in large e-commerce marketplaces like Amazon (NASDAQ :) and Farfetch (NYSE :). He wants to invest in the platform, said its CEO. on Wednesday.

In an interview at the Reuters Next Conference on Wednesday, CEO Alexander Lacik said, “If you’re a small, unknown brand, the marketplace offers you a great opportunity because it provides an audience. I already have an audience. “.

Pandora, the world’s largest jewelery maker in terms of production capacity, has cheap accessories sold by H & M and others. Tiffany (NYSE :).

“Eight out of every ten women in the world know our brand, so you don’t need to let you know me. All I have to do is you what I have I have a direct relationship with my customer. “

A $ 12.3 billion company headquartered in Copenhagen has increased its investment in e-commerce during a pandemic. It exists on China’s T-mall platform, but not on large global platforms like Amazon and Farfetch.

“The marketplace always has to compromise for every client it serves, no compromise,” he said.

Pandora’s more than 2,600 physical stores continue to be at the core of its business, still accounting for 75% of global sales.

“Almost two-thirds of my customers are men who buy jewelry for their girlfriend, wife, grandmother, or children. We know that men who buy jewelry need help. “I will.”

To watch the Reuters Next Conference, sign up here https://reutersevents.com/events/next/

Disclaimer: Fusion media We inform you that the data contained on this website is not necessarily real-time or accurate. All CFDs (stocks, indexes, futures) and forex prices are provided by the market maker, not the exchange, so prices may not be accurate and may differ from actual market prices. In other words, price is an indicator and is not suitable for trading purposes. Therefore, Fusion Media is not responsible for any transactional losses that may occur as a result of using this data.

Fusion media Alternatively, anyone involved in Fusion Media will not be liable for any loss or damage resulting from reliance on the data, quotes, charts, trading signals and other information contained on this website. Be fully informed about the risks and costs associated with financial market transactions. This is one of the most risky forms of investment possible.

Jewelery maker Pandora has no plans to join platforms like Amazon or Farfetch-CEO By Reuters

https://www.investing.com/news/stock-market-news/jewellery-maker-pandora-has-no-plans-to-join-platforms-like-amazon-or-farfetch-ceo-2696226 Jewelery maker Pandora has no plans to join platforms like Amazon or Farfetch-CEO By Reuters

Back to top button