Pokemon’s 25th Anniversary Ceremony follows today’s release of Katy Perry’s new single and video “Electric” as part of the P25 Music Program. Pokemon and Katy Perry also announced a new product line today as part of their collaboration.
“The official video of” Electric “directed by Carlos Lopez Estrada, who directed Disney’s feature film” Raya and the Last Dragon, “received a YouTube premiere at a fan watch party earlier today. This clip follows Katie and Pikachu taking the time to enjoy nature and look back on how it has evolved over the years. After a day of exploration, the pair stops at the lighthouse to meditate. Dreaming, they slipped back in time to the early days of Katie’s career. Thanks to the encouragement from her friend Pichu, Katie moves from street performance at the farmers market to her first club performance. Watch a video shot in Hawaii here: http://katy.to/electricvidPR. “
“I missed the Pokemon Cafe while traveling in Japan. I went back to middle school, so when I was invited to join Post Malone and J Balvin to celebrate the 25th anniversary of my marriage, I was overjoyed, “says Katie Perry. “The theme of the song-elasticity, igniting your inner light-guides my life and is parallel to the Pokemon story and character. Pikachu is an evolution of Pichu, so in the video, Pichu and You can see my younger version being together and me being with the current Pikachu. We both evolve but remain playful. “
Colin Palmer, Vice President of Marketing at Pokemon Company International, said: “We also hope that fans around the world will enjoy Pikachu teaming up with Katie in the music video for’Electric’, a wonderful visual accompaniment to the inspirational song. “
“A playful” electricity “themed product collection was also announced today. Explore the limited edition line offer here: http://katy.to/electricmerchPR. This is all part of P25 Music, a large one-year music campaign by Pokemon Company International in partnership with Universal Music Group. Fans can keep up with the latest P25 music news and other celebrations throughout the franchise on Pokemon’s 25th Anniversary website at Pokemon.com/25. Upcoming P25 music compilation albums can be pre-saved at https://CapitolRecords.lnk.to/saveP25PR/. “