L & T Realty has released a new campaign movie to bring the brand’s legacy of trust to life. The new movie “Kitab” emphasizes the importance of trust and relationships. The film is part of the Wunderman Thompson Group and is conceptualized by Contract Advertising, a member of the WPP network. “When we talked to L & T Realty’s customers, we found that they had almost a kind of blind belief that they were on par with the brand,” said Ayan Chakraborty, EVP and General Manager of Contract Mumbai.
“They closed their eyes and felt they could trust the brand, because L & T was always happy and surprised by the products and services at every stage. This inspired the idea of this story,” says Chakrabolti. I did.
The film shows a closet writer who never had the opportunity to show his writing skills to the world, becoming a neighbor of the film director. After discovering a hidden talent, the director surprises his older neighbor with a big break. This is based on the idea that L & T Realty understands the needs of homebuyers and the trust they place in their brands.
“The genome of trust does not come from the promises made in legal documents. Trust is built on a brick-by-brick basis. By people, actions and interactions. And the legacy of L & T Realty’s trust is that it’s people’s. Lively in the story of what it means in life. In a category dominated by the fuzzy mythical world, we tell the story of trust far beyond the square-foot world. We’re back in good storytelling, “said Rahul Ghosh, SVP and ECD of Contract Mumbai.
L & T Realty demonstrates the importance of trust and relationships in new campaigns
https://www.financialexpress.com/brandwagon/lt-realty-shows-the-importance-of-trust-and-relationships-in-new-campaign/2382090/ L & T Realty demonstrates the importance of trust and relationships in new campaigns