Games

Level-5 CEO reveals Professor Layton’s inspiration and the risk of vanity press

Since arriving in 2007 Professor Layton It has a fairly successful history.From the humble beginning Curious village To Ace Attorney It’s been a few years since the new entry in this crossover series, the Puzzle Adventure series, hasn’t stopped, but Level-5 CEO and Professor Akihiro Hino, a professor of Layton, hasn’t stopped recollecting it.

Talk to recently Yahoo Japan (Translation credit to Nintendo Everything), Hino talked about the early beginnings of Level 5.When asked about comparison with this series Head of the head, He shed some light on his first inspiration for Professor Layton.

I always enjoyed “Atama no Shogun”, but at that time such brain training was popular, so I decided to make something that incorporates similar puzzles. The series will be a trilogy called Layton following the story of Sherlock Holmes and his fellow Watson-like characters. They came to my mind early on.

As part of this interview, he also elaborated on his first commitment to Level-5 vanity press and specifically addressed Layton. Hino advised that “there are a lot of risks” to keep the staff morale high, and revealed how important advertising is to the success of the first game.

At that time, the standard advertising cost was about 300 million yen, but the initial budget for Layton was about 150 million yen. There was almost nothing in comparison. Nevertheless, the game started thanks to our long-term advertising investment. In the end, it cost about 700 million yen, but it was said that it could not be sold unless it was known to the general public. It was naive that everyone would buy just because they made an interesting game.

Looking back now, it’s clear that they made the right call. With over 18 million copies sold worldwide, Professor Layton is arguably the most successful franchise at Level-5, helped by Nintendo’s western publishing efforts. Despite the recent retreat at the Level-5 North American branch, we hope to have never seen the last family of the Layton family.

https://www.nintendolife.com/news/2021/03/level-5_ceo_reveals_the_inspiration_for_professor_layton_and_the_risks_of_self-publishing

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