Links are important to SEO. Therefore, link building definitely needs to be part of your SEO strategy. But more importantly, link building should be part of your growth strategy. Because it can help you generate more traffic and attract a new audience to your website. Stay away from bad habits. These may be attractive, but they only spoil the ranking. This post describes six steps to creating a successful link-building strategy. A strategy to get the right links and the right audience to your website.
Link building as part of a growth strategy
fundamentally, Link building In summary, it will link other websites to your page.When done correctly, and from Overall SEO perspective, These links will help your page rank high in Google search results. But that’s not all these links do.
Good links, first and foremost, drive traffic to your site.
Good links will help you get more (referral) traffic to your site. As you develop your link-building strategy, keep in mind that links have been invented to send readers from the page they are currently viewing to other pages they may enjoy as well. Please give me. Therefore, you should use link building as a strategy to reach the right audience and focus on getting links from sites that actually generate traffic to your site.
6 Steps to a Successful Link Building Strategy
1. Get to know your audience
If you want to attract more people to your website, you need to know two things: who your audience is now, and what your ideal audience looks like is. This allows you to maintain and expand your current audience and reach new audiences who are interested in what they offer.Do some research Get to know your audience.. Not only does this help you better understand them, but it also allows you to determine who your desired audience is and whether you are reaching them now.
For example, Yoast started with an audience that consisted primarily of web developers. However, we wanted to extend our audience to a more general group of WordPress users (while maintaining our original audience). That’s why we adapted the content to this wide group of people. However, to reach a new audience, we also needed to get links from other websites that have these WordPress users.
2. Make a list of sites that appeal to your audience
When you know who the audience you want, it’s time to make a list of websites that can help you reach them. Find a website that already appeals to this audience. Links from these websites can help reach people who may be interested in your website but don’t know about it yet.
Please note that you do not need links from all the websites there. Links from spam websites or websites that have nothing to do with your niche are of no value. In some cases, it can even backfire and hurt your ranking.Keep away from spam websites by paying for your links and other money Link building prohibitions.. Link building is more than just a trick. Getting these links feels like a normal marketing activity, Holistic SEO approach.
3. Write great content
To link other websites to your content, you need content that actually makes you want to link to your page.That means you need to Create quality content.. I know, it’s easier than it says. But think about what appeals to your audience, what they want to know, and the unique perspectives you have to offer. If you sell a product or service, it’s not just about why it’s so great and that they should definitely buy it. Create content that answers the questions your viewers are having and solves the problems they are facing. Providing them with the information they are looking for will not only build trust, but you will also get more links to your page as other websites see the value of your content.
In addition, you need to consider the readability of the content.Your page and article Well structured And Well written.. If you need more guidance on creating great content, there are plenty of blog posts. Content SEO And even SEO copywriting training course..
4. Match the content to your website
When you’re happy with the content you’ve created, jump into the list of websites you created in the second step. Which websites are most likely to link to the content you create? You may feel the urge to send everything you create to every site on the list, but this will probably reduce the chances of someone linking to your content. People don’t have time to read five blog posts and decide which one they like. In addition, you may come across as spam.
Choose wisely and try to find a website that fits a particular topic on your blog post or page. These websites will probably be more willing to link as your blog posts fit their content. More importantly, visitors who follow that link to your website will be really interested in your content (much more likely to convert and repeat visits).Also good to know: if you have Long tail keyword approach Fewer websites fit (write about small, niche subjects). This is not necessarily a bad thing. Very specific content can also mean that some of these websites are willing to link to your content.
5. Reach out
Once you’ve decided which website you want to contact, we’ll contact you next. You can send emails, but social media such as Twitter is also a great way to reach people. To increase your chances of getting that backlink, you should know the websites and audience they cater for. This will help you reach out in the personal way you want to do. Do not send automated emails or direct messages. Send them a polite email asking them to tell them about your content and place a link to your content. Note that in many cases there are no replies.
To increase your chances of getting a link to your page, you need to explain why your content is unique. Attempting to get a link to a blog post that is very basic and open to anyone is less likely to succeed than if you provided your own content. Content that people can only find on your website. That said, don’t make your email too long. Then people will not read it at all.
6. Use social media!
Contacting a specific person or website is one way to get a link to your content. Another great way to get links and reach new audiences at the same time is Use of social media.. Share new content via social platforms such as Twitter. Perhaps you even send some tweets to certain people who may like your article. Facebook is also a great way to publish an article. It also gives you the option to promote your content and reach new people. As people like, share, and talk about your content on social media, you will receive a few more links.
E-commerce site link building
If you have an e-commerce site, building links poses unique challenges. Most websites aren’t too excited to link to pages that sell their products. Therefore, you need to create content that is not focused on selling your product. Focus your content on helping your audience with something related to your product. Answer their questions, show your expertise on the subject, and create content that is truly interesting to your audience.
If you sell a lawnmower, write an article on a topic such as “How to Prepare Your Garden for the Summer”. In reality, we talk about more than mowing. Or, if you’re selling furniture, write an article about the latest trends in interior design. This type of content is easy to share with others outside the company. This makes it more likely that you will get the relevant link.
Contact the network
An easy way to get some backlinks to your website is to contact your business partner. Maybe one of your blogs is interesting for them to link. Or maybe you can even write a guest blog for their website. It may be easier for you to contact the people you do business with. Make sure the backlinks are correct and don’t feel compelled. As I said before, link building should always feel natural.
Link building for bloggers
Building links for bloggers can be difficult. Especially when you are just getting started. But it can help you increase your followers and meet other bloggers who can help you. Instead of emailing someone for a link, you can join a Facebook group or start a guest blog.
Do your hands sweat with the idea that you have to send an email to someone else to request a link? Don’t be afraid!Fortunately, there are many Facebook group Here you can meet and contact other bloggers. Find groups on topics you’ve written, from SEO and digital marketing to bullet journals. Join some that you find interesting. You can join the conversation and share the link where it seems appropriate. Be careful not to come across it as spam. Also, if another blogger posted what he wrote in his blog post, you can drop a link in the comment. If you’re a little lucky, you’ll be featured in their blog post.
Another option to get a link to your website is through the guest’s blog. Blogs often seek feedback from fellow bloggers, and in return you can link to your own content. It’s not just about getting links to pages from related websites. Also, introduce yourself to the readers of that particular blog. Visit your favorite blog, or a blog similar to yours, to see if you’re accepting guest posts. They usually mention this on their contacts or collaboration pages.
Conclusion: Link building is a growth strategy
Successful link-building strategies should always be aimed at bringing a new, motivated audience to your website. Side effects (welcome) are ranked higher on Google. As long as you’re considering building links as a way to reach out to other sites to get more visitors from that site, you’re doing it the “right” way. If you want to learn more about link building strategies and other important SEO skills, All-round SEO training..
read more: 15 Advanced Link Building Tactics »
Link-building strategy that succeeds in 6 steps • Yoast
https://yoast.com/successful-link-building-strategy/ Link-building strategy that succeeds in 6 steps • Yoast