Science & Technology

Local Business List Using Structured Data from Schema.org • Yoast

One of the things you can do to better display your local business in search results is the data from Schema.org. Rich snippet..By adding Structured data On your site, you can help search engines understand what your business is and how it runs. For this reason, you need to add NAP details, maps to stores / locations, reviews, and images. Find out how structured data from Schema.org can help Local SEO..

Local customers use search engines

Modern customers use search engines to search not only for a particular business, but also for businesses around their location. Customers using mobile phones looking for an “Italian restaurant” will get a wealth of search results from local businesses. Results include distances, reviews, opening hours and, in some cases, bookings.

Improve local ranking

Getting a good ranking for your local business means providing search engines with as much data as possible about your business. On top of that, you need a good, fast, mobile-friendly website. Quality content, Links, and reviews.

To Raise the rankingYou need to focus on the results that are most relevant to your particular query. On top of that, your business must be the best result. One way to get this kind of recognition is Ask customers for reviews.. Reviews help search engines, and potential customers determine which businesses are legal and which aren’t.

Why Schema.org is chosen

The main thing to keep in mind is that Schema.org writes data and content to search engines. Search engines can learn a lot about your site by crawling it. However, adding structured data can give meaning to everything. In this way, search engines instantly understand what your content means and how it’s displayed. On top of that, Schema.org is a shared initiative by large search engines, so using Schema.org, you’ll get consistent results for each search engine. Yoast SEO automatically adds structured data With lots of information about your site.

Rich search results for business

In other words, when we mean rich search results, we mean business information that can be displayed directly in the search results without clicking a link. Here are some different results. Regular organic search results for your business may include breadcrumb trails, highlighted pages, and even a search box. Google also has a knowledge panel on the right. Here you can find a lot of metadata about your business, from business hours to photos. Finally, the results you see when you search for a specific term rather than a business. See the screenshots below for the various results you can get with a specific search or a general search.

I’m looking for a business called Urban Vintage
I’m searching for a specific local business called Urban Vintage in Burbank, California
Find a local store using a specific term

Reasons to use JSON-LD

To get rich results, you should use structured data in the format of Schema.org. Previously, adding Schema.org data to a post was a fairly difficult task as it had to be embedded in the HTML code. Now, with JSON-LD, you need to add a block of JavaScript code anywhere on the page. In addition, the code is easy to read and change.

JSON-LD eliminates the need to wrap HTML elements in code and reduces the risk of confusion. In addition to that, Google recommends using it. Now let’s see how it is done.

How to add Schema.org to your local business list

The most important thing to keep in mind when you are working on your list is to choose the right industry. Be sure to choose a specific one, not a wide one. Therefore, if you run a hairdresser, you can use a local business type hair salon. With over 400 different businesses, you’ll probably find a match.If not, try using Product type ontology.. This site uses Wikipedia pages to describe our products or services on Good Relations and Schema.org. Here you can get more specific information if the list is too wide.

Schema.org JSON-LD code can be created manually, but it is not recommended.Use a generator like this Schema markup generator Or Google Structured Data Helper..Or using us Local SEO plugin It does this for you — and make sure it works well with the rest Structured data generated by YoastSEO..

Always validate Schema.org data Abundant result test tools..use Synup Schema Scanner, You can check the site to see if the Schema.org data is implemented correctly.Don’t forget to add your site to Search console, You can see how Google will display your site. If you want to know more about the Google Search Console, A beginner’s guide to the Google Search Console.

Quickly add structured data for your local business

Local SEO plugin by Yoast gives you Everything you need to do well On the local search results page!

Properties needed by local businesses

Here, one major Schema.org is used. Schema.org/LocalBusiness.. This Schema.org has everything you need to tell search engines about your local business. To get started, you need at least the following properties:

  • @id (Globally unique ID Of a particular business in the form of a URL
  • Business name
  • image
  • Street address
    • address.streetAddress
    • address.addressLocality
    • address.addressRegion
    • address.postalCode
    • address.addressCountry

However, the properties described in the previous paragraph are not too far away. To get the most out of your site’s structured data, you need to go further. Be sure to add the following properties as needed:This is just the beginning Schema.org/LocalBusiness You will find more loads.

  • url (must be a working link, unlike @id)
  • Geo
    • geo.latitude
    • geo.longitude
  • phone
  • Aggregate Rating
  • openHoursSpecification
    • openHoursSpecification.opens
    • openHoursSpecification.closes
    • openHoursSpecification.dayOfWeek
    • openHoursSpecification.validFrom
    • openHoursSpecification.validThrough
  • menu
  • Department
  • Serve Cuisin
  • priceRange (how many $?)

Sample code for local business Schema.org

To clarify how all of this works, we use the actual local business, Unique Vintage in Burbank, CA. This makes it a little easier to validate the data you enter. The code below contains all the required NAP details, URLs, geolocation data, maps, opening hours and reviews.

<script type="application/ld+json"> 
{
   "@context": "https://www.schema.org",
   "@type": "ClothingStore",
   "@id": "https://unique-vintage.example.com",
   "name": "Unique Vintage",
   "url": "https://www.unique-vintage.com",
   "logo": "https://www.unique-vintage.com/example_logo.jpg",
   "image": "https://www.unique-vintage.com/example_image.jpg",
   "description": "Clothing store featuring vintage-inspired women's separates & dresses plus men's shirts & hats.",
   "telephone": " +1 818-848-1540",
   "address": {
    "@type": "PostalAddress",
    "streetAddress": "2011 W Magnolia Blvd",
    "addressLocality": "Burbank",
    "addressRegion": "CA",
    "postalCode": "91506",
    "addressCountry": "USA"
      },
 "geo": {
   "@type": "GeoCoordinates",
    "latitude": "34.1736486",
    "longitude": "-118.332408"
      },
   "hasMap": "https://www.google.nl/maps/place/Unique+Vintage/@34.1736486,-118.332408,17z/data=!3m1!4b1!4m5!3m4!1s0x0:0x47a3a037cf1e183b!8m2!3d34.173649!4d-118.3302131",
   "openingHours": "Mo, Tu, We, Th, Fr 11:00-19:00 Sa 10:00-18:00 Su 12:00-17:00",
   "priceRange": "$",
   "aggregateRating": {
   "@type": "AggregateRating",
     "ratingValue": "4",
     "reviewCount": "250"
  }
}
 </script>
The above localBusiness code gets the full score from the Rich Results Testing Tool

Review

Review An important driving force for new customers. A high score on Google means that your business provides quality and can ultimately improve your local rankings. Think about how to choose the company you want to visit next. Are there 3 2-star reviews or 85-star reviews?

In the above example, we added a review section. If you use reviews with Schema.org data, you should be aware that these reviews must be present on your site. Sites such as Yelp and TripAdvisor cannot be used to generate reviews for display on search engines. Ask the customer to leave a review. Create a review page to collect reviews and present them to the world.

social

Another element you add to complete your online profile is a link to your social media account. To do this, you need to specify an organization or individual. The URL should lead to the main site, but the sameAs link will lead to a social media profile.

<script type="application/ld+json">
{
 "@context": "https://schema.org",
 "@type": "Organization",
 "name": "Example shop",
 "url": "https://www.exampleshop.com",
 "sameAs": [
 "https://www.facebook.com/exampleshop",
 "https://instagram.com/exampleshop",
 "https://twitter.com/exampleshop"
 ]
}
</script>

Google my business

There is another method you need to use to add your local business to Google.By opening Google my business Account, you can verify that you are actually the owner of your business. You can then add or edit all business-related information such as address information, business hours, and photos. In addition, you can manage the reviews that users add to Google to see the performance of your local listings.

Conversely, this only applies to Google. We recommend that you add structured data to your site as all search engines can interpret Schema.org. In addition, Schema.org does more than just add relevant local business locations. Therefore, Schema.org should be the main focus.

Despite all this, you are still very much in Google’s hands. Some businesses appear in the Knowledge Panel, while others do not.A few Product A rich list of prices, reviews, availability, etc. will appear in the search results, but not the same products from different vendors. It’s hard to predict what will happen. But don’t let this stop you.

Structured data for local business

As we’ve seen, Schema.org can play an important role in site optimization and SEO strategies. Structured data can do much more. Just check all these properties on Schema.org. Monitor what structured data can do to your site and keep you in a loop!

If you need an easy way to add local business data to your page, be sure to check it out. WordPress Plugin Local SEO..

read more: Schema.org Structured Data: The Ultimate Guide »



Local Business List Using Structured Data from Schema.org • Yoast

https://yoast.com/local-business-listings/ Local Business List Using Structured Data from Schema.org • Yoast

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