Business & Investment

Lone Wolf acquires Propertybase in its fifth acquisition this year

Propertybase’s flexible suite of front and back office features is expected to significantly enhance LoneWolf’s technology appeal to brokers and teams.

Do you have product suggestions that we would like to see reviewed by our real estate technology experts? Email Craig Rowe..

Lone Wolf Technologies In a press release, we announced our fifth acquisition of proptech in nine months by purchasing Propertybase, which is owned by Boston Logic, a large-scale sales support, marketing and operations solution. The terms of the transaction have not been disclosed.

Propertybase’s flexible suite of front and back office features is expected to significantly enhance LoneWolf’s technology appeal to brokers and teams. The software focuses on digital branding, website publishing, lead generation, and mobile customer relationship management.

Its products include the enterprise-level lead generation suite Bold Leads SalesForce-Supported CRM, and called Mobile App for CRM and Marketing, Propertybase GO..

At the time of the acquisition, Propertybase supported a total of 4,500 businesses (including those in the mortgage industry) and 2,500 users in 80 countries.

“Working with Lone Wolf is an exciting milestone for Propertybase and its customers,” Propertybase CEO Vance Loiselle said in a release. “By combining the power of Propertybase’s innovative websites, CRM, and marketing solutions with the unmatched capabilities of Lone Wolf’s products, real estate professionals use technology in a rapidly evolving industry. Can prosper. “

The acquisition of Lone Wolf will eventually integrate a wider range of real estate innovations.

Bold Leads acquired by Propertybase In 2019, we’ll help agents advertise on custom online ads, marketing tactics, and landing pages.

In May 2021, we strengthened our mortgage product, Unify. Launch of Bold Mortgage It provides individual lenders and small teams with the tools to attract and manage prospects.

The acquisition was announced shortly after Propertybase, Boston Logic, and BackAgent, all owned by Boston Logic. Integration Develop software for custom websites and marketing.

“These solutions add complementary front office tools to Lone Wolf’s product portfolio and provide both agents and brokers with full technology coverage from lead to list to close,” the release said. ..

Underlying the rapid growth of 2021, Lone Wolf’s larger strategy is to flatten the real estate business through digital systems. As part of that, the company is devoting more resources to artificial intelligence and automation solutions aimed at enhancing the way agents deliver to their clients.

Jimmy Kelly, CEO and President of Lone Wolf, said the two companies have been moving in the same direction for years.

“We thought it was time for our roads to cross,” Kelly said. “Our customers want and need these critical solutions to work together so that they can run their entire business in one place.”

Other acquisitions of Lone Wolf include: LionDesk, HomeSpotter, W + R Studio When Terradtum.. The combined tools and technologies now cover all aspects of the home sales life cycle. The company is now responsible for eliminating redundancy and identifying the best combination. This harmony can take a considerable amount of time to find.

“We want to simplify real estate, but it’s not a way to keep people out of business,” Lone Wolf’s chief strategy officer, Chris Egan, said in a press release. “Our goal is to bring the old-fashioned beliefs of the real estate industry to the present, using a modern, innovative and connected technology platform.”

Propertybase is located in Dallas, Texas. Lone Wolf states that it serves more than 1.5 million agents, 15,000 brokerage firms, 1,000 MLS and associations in North America.

Do you have a technology product you would like to discuss? Email Craig Rowe

Craig C. Rowe started with commercial real estate at the dawn of the dot-com boom, helping a range of commercial real estate companies strengthen their online presence and analyze internal software decisions. He is currently helping agents determine and market technology by reviewing Inman’s software and technology.



Lone Wolf acquires Propertybase in its fifth acquisition this year

http://feedproxy.google.com/~r/inmannews/~3/q8IehahIKlM/ Lone Wolf acquires Propertybase in its fifth acquisition this year

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