Tim Colledge, founder of coffee brand ü: who, talks about how his business blends a love for great coffee with great music.
Tell us about your business.
When I was little on vacation in Cornwall, I always loved the idea of spending a day on the beach and then opening a coffee shop to buy ice cream at a nearby store overlooking the bay. My first study took me to health care, but the dream never left me.
Before the pandemic, I started looking for options on how to run a coffee shop and start setting goals. But when the pandemic happened, this changed. During the days I was sitting in the garden during the 2020 spring blockade, some ideas and conversations came to my mind as clearly as a day. The concept was born and research on how to put it all together has begun. Within a month – The website and the first product were sold.As the founder of ü: Who I created it creatively by being involved in the concept, supply chain procurement and securing, infrastructure design, and every step from beans to cups.
What’s your difference?
We believe that doing the right thing should not be USP, and using eco-friendly packages and paying fair wages should be just the norm. We focus on enabling our community to enjoy coffee, music, and a growing community of customers, knowing that our business is always aiming to be better and more equitable. I want to guess. We want to build a brand that is responsible for our customers and the planet we live in.
How do you spread about your business?
We spread mainly by word of mouth. Fortunately, it was posted on the National Press within 6 months of the deal. I’m currently putting together social media and online marketing campaigns, replacing my original website with a new one. It feels more mature, but you have to do it. As things open, we want to get out, visit some independent hospitality businesses, get into more businesses and grow consumers directly.
How was your business during the Covid-19 pandemic?
Like many, it goes up and down. 120% growth was seen and the time of the crash the following month. Starting up on your own during a pandemic in a highly competitive area has been a significant learning curve.
What is the most difficult thing about running a business?
Stand in front of people. I know people should like our coffee. They will enjoy reading our newsletters and blogs and hopefully understand what we are trying to achieve as a business or community. But it’s a highly competitive space.
Did you get any financial support for your business?
We have returned to support the NHS, who previously worked in the private sector during the pandemic, and are completely self-funded by my medical practice, which often spends a very long time. .. At this time, we are not receiving any financial support other than a bounce back loan.
What was the biggest challenge you faced?
Get trusted contacts. Supply chain, marketing, accountant. Ordinary thing. Much learning and wrong decisions have been made. But the team is under construction and now we want to continue to gain momentum.
What is the best decision you have made so far?
A leap of faith. Sometimes you just have to take a chance.
Do you have any regrets?
No. It’s always a learning opportunity. I definitely made a mistake, but I made a quick decision so that it would no longer affect us or expose us to unnecessary risks.
What are the three golden rules for success?
I know your limits.
Find good and knowledgeable people and be surrounded by them.
Listen to your customers.
What’s next for your business?
Expand our product and customer base. In the future, not only will there be a lot of new coffee for special “guest stars”, but we will also be expanding our product offerings.
Made in Britain: Music-based coffee brand, ü: who
https://bmmagazine.co.uk/made-in-britain/made-in-britain-music-based-coffee-brand-uwho/ Made in Britain: Music-based coffee brand, ü: who