Science & Technology

Magic Leap Raises $ 500 Million And Announces Next Year’s Magic Leap 2AR Headset

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Magic leap Raised $ 500 million with a $ 2 billion valuation and announced next year’s Magic Leap 2AR headset.

CEO Peggy Johnson said at CNBC that some customers are trying out new headsets and will be generally available in 2022.

“This investment is an important step in driving Magic Leap’s mission to transform the way we work,” Johnson said in a statement. “Since joining Magic Leap in 2020, my focus has been to accelerate the transition of enterprises to the enterprise market, strengthen their technology base, and be strong across sectors from healthcare and manufacturing to defense and the public sector. It was about building a business. With continued support from existing investors, Magic Leap wants to continue its financial flexibility and growth trajectory as it expands its industry-leading AR technology. You will be able to utilize the resources you need. “

Magic leap I experienced a whirlwind. Established in 2010 Ronnie Abovitz, The company sought to become a pioneer in augmented reality and mixed reality technology. Abovitz has raised $ 2.6 billion in multiple rounds to develop the Magic Leap One. Debuted in August 2018..


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Above: Peggy Johnson is the CEO of Magic Leap.

Image Credit: Magic Leap

But the sale was slow $ 2,295 deviceBecause consumers haven’t jumped into expensive technology. Finally, in April 2020, Magic Leap decided to close its consumer sector and dismiss approximately 1,000 employees, or half of its employees. In May 2020, Abovitz announced that it would replace the CEO (while staying on the board), just as the company gained a major lifeline with $ 350 million in funding.

September 2020, The board has appointed Peggy Johnson as CEO. She was a former Microsoft executive, which was part of a plan to double the enterprise market. Companies are more likely to buy expensive AR headsets because they can see their value in applications such as AR training. It can be used in place of an expensive training program for new employees that can cost tens of thousands of dollars or more.

However, there is a lot of competition as there are rivals such as Varjo and Microsoft HoloLens and research on competitive products is underway in places such as Facebook and Apple. As AR is one of the next generation computing candidates, big platform companies definitely want to invest as much or more than Magic Leap.


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Magic Leap Raises $ 500 Million And Announces Next Year’s Magic Leap 2AR Headset Magic Leap Raises $ 500 Million And Announces Next Year’s Magic Leap 2AR Headset

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