Games

Marvel Avengers fail to meet Square Enix sales target

Square Enix Marvel Avengers It was lower than expected, and it turned out that advertising the title was expensive.

Regarding the performance of the game in the translated version of Square’s recent accounting explanation, Yosuke Matsuda, president and CEO of the company, said that the HD subsegment lost money. Marvel Avengers The internal sales target could not be achieved.

“Sale of [the game] It was lower than expected and could not completely offset the amortization of game development costs, “he said.” In the second half of the year, we will provide enough additional content for growth to make up for the slump in initial sales. Wants. Sales. “

Adding context in the investor’s Q & A session, Matsuda said the HD subsegment was “in the black if the company discounted relevant factors.” Marvel Avengers, ”Indicates that the game has hit the department hard.

“In addition to the amortization of the game’s development costs, another key factor related to the title was a large advertising campaign at launch to compensate for the delay in marketing activity caused by COVID-19. It was a fact. Pandemic, “continued Mr. Matsuda.

“We still have development costs that need to be amortized in the third quarter, but we want to grow sales and recover them in the future.”

When asked what the game’s profitability would be in the next quarter, Matsuda explained that Square is dedicated to increasing sales and seems to have avoided asking. With that in mind, it’s interesting to see how the titles that attract attention are formed as the company releases its next set of financial information.

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