As Square Enix admits, sales were “lower than expected.”
Marvel’s Avengers haven’t regained the money they spent on development, publisher Square Enix admitted after announcing financial results showing a quarterly loss of JPY7bn (£ 50.1m).
Sales of the huge blockbuster were “less than expected,” said President Yosuke Matsude at a newly translated financial briefing (Thanks, IGN).
Square Enix’s overall quarterly losses spilled over to Marvel’s low retail sales of The Avengers and the “major advertising campaign” that the company spent a lot of money on raising interest after an early delay in the game. Caused by a mixture of amounts.
Still, Square Enix said it hopes Marvel’s Avengers will continue to sell, driven by the introduction of new content and characters. Last week, developer Crystal Dynamics elaborated on Kate Bishop, the first new character in the game to arrive in December.
The first time I heard about Marvel’s Avengers failing Square Enix’s business earlier this month was when those financial figures were first released. At the time, analyst David Gibson suggested that Square Enix had predicted that it would only sell “60%”, a copy of about “about 3m.”
Crystal Dynamics released a statement in October and continues the game despite the fact that players are less interested, but the number of people playing on PC is small and it has begun to affect matchmaking. I promised to support you.
In 2021, in addition to the long-awaited controversial Spider-Man for PlayStation only, more heroes will appear on Marvel’s Avengers, including the PS5 and Xbox Series X versions of the game.