Business & Investment

may Day

Michael May moved to IVECO in early 2020 after a 20-year career at Daimler Truck & Bus in Australia. There, he combined his engineering background with sales management skills across a variety of roles, including after-sales, and served as two Daimler dealer principals. retail store.

Without hesitation at the revolving doors of IVECO’s managing director in recent years, May has given a clear direction as to where the organization should head for the Australian commercial vehicle outlook after COVID.

PM: How did you deal with COVID as a local manufacturer?
Hmm: It didn’t actually close at all and reduced production days, but decided to continue. It turns out that some of the components of the ACCO and X-Way models are made in Spain and have supply problems. When the production line was shut down, it was very difficult to get it back, so we called on the machine to slow down a bit and run it three days a week.

We have strict spacing and safety requirements for our staff and the company has done a good job of ensuring that we keep people. It turns out that IVECO is like a family, intimate with its employees, and ensuring the safety and maintenance of people.

PM: For the past three years, IVECO has held a very stable Australian market share. Did COVID affect this?
Hmm: For the last few months, I’ve been immersing a bit, mostly around lightweight spaces. In the camper sector, we focused on daily products and made a hit, but in reality it seems to be far behind.

In the last few months, we have had the largest orders from camper builders ever. This is mainly due to the billions of dollars Australians cannot spend traveling abroad. In the first quarter of 2021, we will launch a new daily model. Even in that small parcel delivery space, demand for vans and cab chassis is increasing.

PM: The loss of the International ProStar produced by Navistar has eliminated the traditional heavy duty. Is that a problem?
Hmm: Navistar’s decision to withdraw globally from the production of right-hand drive vehicles has been difficult for us, as international brands have a very strong tradition, especially with respect to Dandenon’s facilities. But in reality, we also understand.

I have experience with other American manufacturers and appreciate the investment required to manufacture a right-hand drive model in relatively small quantities. ProStar was a great product that I felt was starting to gain some traction with our network and customers. Navistar does what they need to do, and it’s a tough time for many of those companies in the United States. They need to be aware of their position and future.

PM: How will IVECO meet customer needs in the coming years?
Hmm: We have a wide range of products and I really think we can do more at less cost. It does not necessarily draw a line on the specific products we currently offer. Navistar is another topic we couldn’t control, but it’s not a precursor to what’s happening in our business. There are some great products like Euro Cargo that go well with Japanese people and are reasonably priced. However, in the hundreds of units we sold, there were 28 different permutations, which eventually resulted in 4×2 or 6×2 trucks in their basic form.

Our goal as a small truck manufacturing player is to be confusing and work closely with our customers and networks to slightly improve product market suitability and reduce 28 models to 6 or 8. I’m checking if I can. That may mean that we need to be up-spec and call for EuroVI emissions and a complete safety package as standard equipment. It’s about comfort, performance and safety. We want to be able to easily explain to potential customers who have great 4×2 or 6×2, and they can change the transmission, but power and safety and emissions In we are not compromising.

PM: Does the rationalization of options affect support?
Hmm: We have a multi-franchise dealer network and in a big country like Australia you need to have the right parts. If you have 28 Eurocargo versions that cover only 300 trucks, you may not have the right bits. With some rationalization, we can provide even better technical support and ensure that the right parts are on the shelves.

Simon National Career National Operations Managers Michael West and Michael May.

PM: Overseas, IVECO is at the forefront of development, including alternative fuels for agriculture and transportation. Does Australia see this?
Hmm: The first step is the forces of nature, including CNG and LNG, and the next chapter is hydrogen. You need to understand where you can take advantage of it. We are very strong in the waste industry with ACCO products, probably there is space or in the bus or lightweight segment. As an innovator or manufacturer, there is considerable potential for local investment, so we are considering it with several different partners.

PM: Can you expect the latest European models such as S-Way to be available in Australia?
Hmm: One of the things we think we can improve is to stay in step with Europe, get closer to the products to be launched, access the latest models and technologies, and not be over-differentiated.

In my experience, making a big gap from the major European specs will always catch up, a few steps behind. S-Way is a big step in Stralis and has already been very successful in Europe. Here, X-Way already offers a number of state-of-the-art safety devices that significantly reduce the load on the driver. I think these are the very safe features we have to have. The comfort and connectivity of the cab is the main upgrade, which can bring a lot of safety down to the current X-Way range, but when it reaches the S-Way, it enhances the architecture.

PM: A year ago, IVECO announced the global rationalization of production equipment. Are you confident about the future of your Australian factory?
Hmm: I’m really impressed with the abilities of the people in IVECO, the wisdom they have locally as Australians and New Zealanders, and the breadth of what we offer, and we really provide value. And I think you are.

Do you think it has evolved a little? I actually do. I think we have a little more flexibility and probably a little more customization. You may find that it is evolving into something that gives you the opportunity to take advantage of innovation. I am positive about our innovative aspects and what Australia can contribute to. We want to evolve into something more innovative and flexible for our customers and bodybuilders, and here is the opportunity for sustainable growth. It is exciting to leverage the powerful engineering and manufacturing skill sets we have here to the world.

post may Day First appeared Motor magazine..

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