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My.Games Invests in Espresso Publishing to Boost Hyper-Casual Games

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My.Games Invested in espresso publishing to boost the hyper-casual game business.

Amsterdam-based Espresso Publishing creates hyper-casual mobile games. This is a short but viral game that you can play in less than a minute. My.Games has acquired a minority stake in the publisher and has the option of purchasing control of the company.

My.Games, part of the Mail.ru group in Moscow, has been actively investing in game studios.Recently invested by My.Games Pizza club game In San Francisco. About 75% of My.Games revenue comes from mobile games.

Espresso Publishing publishes games from third-party developers, providing developers with approximately 60% of their revenue. Espresso Publishing relies on responsiveness, favorable terms of cooperation, individual approaches to solving problems, and can also accept applications from all hyper-casual game developers interested in cooperation.

Above: Vasily Maguryan is the CEO of My.Games.

Image Credit: My.Games

Espresso Publishing’s mission is to find great ideas for games and provide studios with flexible collaboration options. We’ve been working in the hyper-casual genre for over three years, providing developers with full-cycle project support for production and marketing expertise, analytics, ASO, localization, marketing funding, asset creation, hypothesis testing, and more. doing.

Espresso Publishing can also offer studio prepayments for prototyping, offering partners up to $ 6,000 for prototype development and at least 50% of net profit depending on product metrics. Espresso Publishing also provides developers with monthly financial support to help teams reach their target metrics.

The company also supports My. Game Initiatives to Launch Your Own Automated Developer Platform — Makes hypothesis testing very fast and easy, and provides marketing and product metrics for hyper-casual games. Vasily Maguryan, CEO of My.Games, said in a statement that hyper-casual games were generated. $ 3.1 billion He said My.Games has already received over 1,000 pitches in hyper-casual games.

Zahar Serebryannikov is the CEO of Espresso Publishing.

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My.Games Invests in Espresso Publishing to Boost Hyper-Casual Games

https://venturebeat.com/2021/03/16/my-games-invests-in-espresso-publishing-to-boost-hypercasual-games/ My.Games Invests in Espresso Publishing to Boost Hyper-Casual Games

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