As much as streaming services love to boast record numbers, it’s still difficult to accurately measure the performance of popular shows. But today, Netflix co-CEO Ted Sarandos shares a dataset of streamer’s top movies and TV shows as better than the company’s previous offerings.
At the Vox Media code conference, Salands shared two slides highlighting two different indicators. “[Number] Account Count tracks the number of users who watched a show or movie for at least two minutes within 28 days of its release. This is how Netflix previously shared ratings metrics with the general public.
The second graph measures the total time spent watching a show or movie within the first 28 days of release. This is not an indicator that Netflix has previously published to the public or the press.
Show Apple’s Ted Lasso to Netflix’s Ted Sarandon right after dismissing it as an “award-winning show” that seems to have few viewers. Netflix shows are ranked by viewer and viewing time. pic.twitter.com/8ceTSHqr2c
— Peter Kafka (@pkafka) September 27, 2021
“We’re trying to increase talent and market transparency,” Variety reports Sarandos told the crowd at the Code Conference.
Based on the various data above, we’ll get some common titles that can be considered Netflix’s biggest hits, such as Bridgerton, Bird Box, and Extraction. Other top shows include The Witcher, Lupine, Money Heist and Stranger Things.
These show that Netflix advertises as some of the most successful on the platform, but additional data helps contextualize the degree of success. Spanish crime dramas have long been known as Netflix’s popular international hits, but in terms of viewing time, they far outperform programs such as Stranger Things and 13 Reasons Why.
Netflix Spotlight: September 2021
Similarly, Lupine is a good hit, surpassing Stranger Things with 10 million additional viewer accounts. Both Lupine and Money Heist are foreign language works, but they dominate Netflix’s metrics, putting the company’s aggressive expansion into foreign language content in more context.
Salandus said South Korea’s hit Squid Game will “become the most popular Netflix show to date.[.]”
These indicators have not yet provided a complete picture and may be the result of factors that have gone beyond popularity. But as far as transparency is concerned, this data is more than we’ve seen before from other streamers such as Netflix and Apple TV +. Hopefully there will be more of this in the future.
Matt TM Kim is a news editor at IGN.You can reach him @lawoftd..