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Netmarble Has launched NBA Ball Stars, a free-to-play puzzle-based mobile basketball game developed by the company’s newly purchased Kung Fu Factory Studios.
February, South Korea Netmarble Acquired Kung Fu Factory based in Los Angeles. Now available on iOS and Android, the fast-paced play and franchise-building strategy is aimed at the average sports fan, casual gamer and player of all levels.
The game emphasizes the 2019-2020 NBA Rookie of the Year Ja Morant as a cover athlete and is licensed by both the National Basketball Association (NBA) and the National Basketball Players Association (NBPA). It’s also the first major game in collaboration with Netmarble US and Kung Fu Factory.
“We found that if we could focus on the increasingly popular sports genre and make the game very casual, it could be very attractive to mobile gamers,” Netmarble US said. Simon Sim, president of the game, said in an interview with GamesBeat.
Gamers take charge of their favorite teams and choose drafts and training from the NBA player lineup to win championship titles. Players need to master the mechanics of match-3 games, match gems to control teams, power up athletes to perform special shots, steals, slam dunks and more.
“Mobile games are getting bigger and bigger, and there is more gender diversity,” says Sim. “We believe that mobile games will appeal to a wide range of age groups and gender groups. The same is true for sports games. So I searched for a casual game mechanic, but found it in a puzzle. Casual NBA games. I think it’s easy to catch up with our game. “
NBA Games are part of Netmarble’s ongoing quest to make its games more popular in North America, Europe, and Japan. Last year, non-Korean revenue was over 70%.
Sim also said that hardcore large-scale multiplayer online role-playing games will continue to attract attention, especially as technologies such as 5G wireless networks provide more bandwidth in places like the United States. It was.
“We are launching games like Blade & Soul Revolution on the global market,” Sim said. “More high-end devices are coming, and more fidelity games are coming.”
Regarding the future, Sim said: And our team continues to expand our public capabilities. “
Sim said the developer’s expertise in sports actions and puzzles is the key to achieving a combination of actions and strategies accessible on mobile devices.
In the game, players can power up their roster by bursting gems, improving both offensive and defensive skills, and unlocking signature movements. Players need to take the time to train the stars and use the formation system to come up with the ideal lineup.
Netmarble was launched in South Korea in 2000 with a focus on mobile games. It has grown rapidly thanks to the release of big games such as Lineage 2: Revolution, The Seven Deadly Sins: Grand Cross, Blade & Soul Revolution, and Marvel Future Fight. It is the parent company of Kabam and a major shareholder of Jam City and BigHit Entertainment. He also owns the global pop band BTS and runs BTS World mobile games. (It’s dynamite!)
“We’ve been enhancing our publishing capabilities over time,” says Sim. “There are localization features and technical infrastructure features for publishing. At the same time, I found the genre of sports to be interesting. There are already many sports games in the field of mobile games. But mobile-enabled sports games I think there is still room for growth. “
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Netmarble and Kung Fu Factory Announce NBA Ball Stars Mobile Puzzle Game
https://venturebeat.com/2021/04/06/netmarble-and-kung-fu-factory-launch-nba-ball-stars-mobile-puzzle-game/ Netmarble and Kung Fu Factory Announce NBA Ball Stars Mobile Puzzle Game