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New Jersey Devils, “Team for Everyone” Expands Commitment to Black-owned Business with Additional Helmet Advertising – NHL Sports

NS New jersey devils We are expanding our commitment to highlight and support black-owned businesses.

In October, Devils announced that the next phase of the “Buy Black” program would feature helmet ads for 13 games this season. This arrangement with Prudential was the first time an NHL helmet sponsor had donated space.

New Jersey began accepting stakeholder applications in the fall, with decals scheduled to debut on Wednesday. The successful business will be the third beneficiary of Devils’ Buy Black initiative after local companies Flows Tasty Treats and Newark Paper Company first received a $ 1,000 grant and promotion in New Jersey last year.

The reaction to this latest phase was so strong that the devil is pulling up the ante of their chosen collaborator, Raz. Based in Irvington, NJ, the company was founded earlier this year as a networking and collaboration digital platform for musicians. Devil’s and Prudential donate 30 road game logo spaces to Devil’s player helmets instead of displaying just 13 road game ads.

Razz decals debut on Saturday New York Islanders..

In addition to the logo, Raz will also be exposed during the Devil’s home game and will be promoted throughout the team’s social media platform.

The Devil’s program bears fruit after George Floyd’s murder in May 2020 and puts $ 20 million into the fight against systematic racism by New Jersey’s parent company Harris Blitzer Sports and Entertainment. Part of a broader action plan.

David Gould, Chief Diversity and Impact Officer at Devil’s and HBSE, said the partnership with Raz is the latest step in helping local black-owned businesses overcome historic challenges and achieve long-term success. It states that there is.

“”[What is] Really powerful about this program [when] We want to diversify our sports and fan base. Its location, especially in a city like Newark, symbolizes that hockey is a sport for everyone, “he said. Really caring, thankful and accepting everyone. “

– NHL Sports

New Jersey Devils, “Team for Everyone” Expands Commitment to Black-owned Business with Additional Helmet Advertising

https://www.espn.com/nhl/story/_/id/32815116/new-jersey-devils-team-everyone-grow-commitment-black-owned-businesses-additional-helmet-advertising New Jersey Devils, “Team for Everyone” Expands Commitment to Black-owned Business with Additional Helmet Advertising

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