The National Hockey League has sold naming rights to four divisions for the first time in history. The league announced on Tuesday that the team will play in the Scotia NHL North Division, Honda NHL West Division, Discover NHL Central Division and Mass Mutual NHL East Division during the 2020-21 season.
NHL sources have told ESPN that selling naming rights to that division is considered a one-year campaign only.
These divisions are new this season, especially as the NHL has reorganized its team due to concerns and restrictions on COVID-19 travel, especially on the US-Canada border. All Canadian teams in the league have been grouped into this season’s North Division. The NHL is expected to return to its traditional division structure in the 2021-22 season.
This is NHL’s second major sponsorship move this season. The league has previously announced for the first time that it will be possible to place ads on player helmets. As of Tuesday, 13 teams have announced helmet sponsors. The majority of these sponsors also hold the team’s arena naming rights.
– NHL Sports
NHL sells naming rights to four new divisions
https://www.espn.com/nhl/story/_/id/30656402/nhl-sells-naming-rights-four-new-divisions NHL sells naming rights to four new divisions