John Hogan, a highly respected pioneer in F1 sponsorship who helped mediate the acquisition of Ron Dennis’ McLaren, died of a COVID-related illness at the age of 76.
Hogan is best known for his work with Philip Morris, overseeing the contract between McLaren and Ferrari, leading to the victory of Emerson Fittipaldi, James Hunt, Niki Lauda, Alain Prost, Ayrton Senna and Michael Schumacher in the F2 World Championships. I did.
Hogan appeared in the series when sponsorship hunting and exploitation was still in its infancy.
He moved the goalpost and played an important role in Bernie Ecclestone’s broadening of the horizons of the series and showing what he could do when television coverage became more important.
Born in Australia, Hogan remembered his first interest in racing when he saw the Clark Gable Indy 500 movie “The King of Speed” at the age of six.
He then moved to England for education and met future movie star Malcolm McDowell at school. McDowell’s father ran a pub near the Eintry circuit, and Hogan was hooked on his first race at the venue.
At a cram school at the University of Cambridge in London, he made friends with a group of like-minded car enthusiasts, including Piers Courage, who spent his free time fighting cars.
In the late 1960s, he entered the advertising business and was early involved in the race with the modest support of F3 drivers James Hunt and Jerry Biller in partnership with Coca-Cola.
After that, I found support for the Rondel F2 team run by Ron Dennis and Neil Trandra.
In 1973 he joined Philip Morris. The American company Marlboro brand was already involved in BRM, and it was under Hogan’s supervision that he switched to McLaren with Emerson Fittipaldi in 1974.
That year, the Brazilian won the world championships, leading a new relationship to a perfect start.
When Fittipaldi made a shocking move to his family’s Copascar team at the end of 1975, Hogan was instrumental in taking his old friend Hunt to McLaren, winning the famous British title in 1976. did.
In the late 1970s, Hogan realized that Ron Dennis had a vision to turn things around and mediated a deal for McLaren to join forces with the costumes of early Project 4.
The carbon fiber MP4 / 1 officially won the 1981 British Grand Prix in the hands of John Watson, and the team once again became a major force.
Throughout the days of Alain Prost / Ayrton Senna Honda, Hogan oversaw the deal between Marlboro and McLaren while at the same time building a parallel relationship with Ferrari.
Philip Morris finally broke up with McLaren at the end of 1996 and devoted himself to Maranello.
This decision marks the beginning of an era of unprecedented success with Michael Schumacher, who won the first of five titles at Ferrari in 2000.
Marlboro’s racing involvement has penetrated into the feeder category, and like decades of today’s Red Bull, the company has helped many young drivers.
Hogan left Philip Morris in 2002 and was in the process of winning the Schumacher title.
In search of new challenges, he spent a short time as Jaguar Racing’s sports director-his time as a sponsor representative of the F1 Commission gave him useful insights for any team-but Milton Keynes The outfit was confused, and he soon left.
He then worked as a consultant on JMI marketing and sponsorship for McLaren’s current CEO, Zak Brown.
On Sunday, Brown praised him on Twitter. “I am deeply saddened that John Horgan died this morning after a brave fight against the effects of COVID.
“John was a gentleman, a pioneer, a legend in motorsport and Formula 1. On a personal level, he was a great leader and friend.”
Obituary: John Horgan-1944-2021 | F1 News
https://www.autosport.com/f1/news/154435/obituary-john-hogan–19442021 Obituary: John Horgan-1944-2021 | F1 News