PlayStation bosses say investing in new IPs is “extremely dangerous” • .net

“Recently, it costs more than $ 100 million.”

Jim Ryan, CEO of Sony Interactive Entertainment, describes the risk of developing a new IP as “extremely risky.”

In an interview with GQ, Ryan spoke openly about Sony’s recent acquisition and the risks associated with working on an entirely new project.

“In the process of the PS4 generation, we have made more organic investments than people are aware of. We have added Insomniac Games. [Spider-Man Miles Morales’ developer] Through the acquisition. We are making great games now, and we will certainly continue to make great games, “Ryan said (thanks, VG24 / 7).

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“The feature of these blockbuster games is that they require box office revenue. Recent box office revenue has exceeded $ 100 million, and it is very risky to realize it and bring new IP to the market. I did it four times in the PS4 generation. I need to earn box office income. “

Ryan also considered how the PlayStation would balance the new IP with the new installments of the already established franchise, and Sony thought “very deeply and very carefully” about balancing the portfolio. Said that.

“We have a management organization that manages individual studios, and one of the things we often see is portfolios. We’re looking at new iterations of popular series such as God Of War and Uncharted. And Shake’s balance. We will consider this very deeply and carefully by using new IPs such as Portfolio Zero Dawn and Ghost Of Tsushima. “

Sony recently confirmed that the $ 70 PlayStation 5 game reflects increased development costs. Sony’s spokesperson said the price increases for some PS5 games “reflected the increased development resources needed for these ambitious games,” but Sony has set “the biggest game.” , Said that it sells PS5 release titles below that. For $ 70.


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