The PlayStation Direct store will soon be heading to Europe, offering players outside the United States the opportunity to buy PS5 consoles directly from Sony without going through a third-party retail store.
New job listings posted online revealing that Sony is looking for a board member PlayStation Direct Europe Store.. Direct retailers are a popular destination for enthusiastic customers who want to get a new generation of hard-to-find consoles, and the popularity of this store in the United States has prompted Sony to start a similar business. There is no doubt. Operation on the other side of the Atlantic Ocean.
“”[…] We aim to build on the successful launch of a new direct-to-consumer business in the United States, as well as launch in Europe, “reads the job description. “”[…] This role is responsible for European sales strategy and achieves the sales goals of the European direct sales hardware business. “
The PlayStation Direct Store in the United States opened a virtual door in September 2019 and has been a very popular shopping tool for gamers ever since. “The PlayStation Store & Services (PlayStation Plus, PlayStation Now, ..) business continues to grow significantly, accounting for a significant proportion of Sony Interactive Entertainment’s total revenue and about 15% of Sony’s revenue,” said the job offer. The information is explained.
This shows that the storefront is a major earner of Sony’s entire portfolio and explains exactly why Sony wants to operate a D2C store not only in North America but also in Europe.
When the PS5 pre-order system was announced, Sony caused some turmoil by inviting only a few people selected to pre-order consoles through the PlayStation Direct store earlier this year.
Normally, when you see the PlayStation 5 inventory updated, Sony’s retail stores always seem to be in stock. This suggests that the company is the first place to allocate a new PS5 unit.
Hopefully that means that in 2021 Europe will see some relief from the dire inventory situation. Maybe it will stop something like SNL parodying the less than ideal PS5 shortage for the New Year.