Pokemon today announced plans for a virtual music concert to celebrate its 25th anniversary. The pop culture brand broke the news with the help of headliners and Pokemon fan Post Malone in the video you can watch here.
Held on Saturday, February 27th (Pokemon Day), this event will be an online party for all music fans around the world, not just Pokemon fans. It also acts as a launch activation for the franchise’s one-year P25 music program. Pokemon Company International has partnered with Universal Music Group to deliver this concert and more musical surprises as part of P25 Music throughout 2021. P25 Music is a collaboration with some of the biggest names of music to create new songs, styles and moments of pop culture through Pokemon lenses. Pop icon Katy Perry was announced last month as the premier artist of the program.
The concert will be on the official Pokemon YouTube channel, Pokemon’s official Twitch channel, and Pokemon’s 25th Anniversary from 7:00 pm (Eastern Standard Time) / 4:00 pm (PST) on February 27 (midnight GMT on February 28). You can watch it for free on the commemorative website. ). Fans will want to keep an eye on future collaboration surprises as Pokemon will announce details of P25 music at the end of the concert.
In anticipation of the concert, Pokemon Company International will host several celebration activations across the brand in the week prior to the virtual music event. Previously announced Saturday, February 20th Pokemon GO Tour: In addition to the Kanto event, Pokemon Company International is a special password for Pokemon video game franchise players to add special Pikachu to Pokemon Sword and Pokemon Shield. Will be distributed on February 25th. In line with this year’s musical theme, this Pikachu knows moving things that you can’t usually learn. On February 27, fans will watch Pokemon TV on the web or download the app, carefully select the music-themed episodes of the popular Pokemon animation series, and perform a large-scale Pokemon Day concert with Post Malone. You can get ready. Night. Fans can expect more announcements from the entire franchise that week.
To get all the latest news as Pokemon celebrates its 25th anniversary, fans can visit Pokemon.com/25 and join a conversation online with # Pokemon25.
Source: Pokemon Company PR