Quibi is dead. Long-lived Roku Originals.
Remember Quibi, a short-form video streaming service that raised billions of dollars to fully release the shutter in about six months? The library was acquired by Roku after Quibi executives said it had stopped. These series will be streamed live on a streaming platform as Roku Originals announced today. Roku will use the same brand for all future original projects that appear on Roku Channel, a free entertainment service for Roku device owners. It’s unclear what these originals will look like, but Roku’s blog says more details will be announced in May.
For now, if you want to check out Quibi’s originals but don’t want to sign up for a short-lived streaming service, you can do so via Roku. This includes viral hits such as women with golden arms … well, Quibi wasn’t long enough to make a real hit, but women with golden arms The show that featured certainly got a lot of attention on Twitter last year. You see, Quibi did its best in 2020, and that’s all we all tried to do last year.
What Quibi lacked in hits, however, did make up for it with talent. As mentioned on the Roku blog, Hollywood A-Listers such as Anna Kendrick, Chrissy Teigen, Lena Waithe, Idris Elba, Kevin Hart and Liam Hemsworth all have Quibi originals. What you really want to see is programming? It’s up to you, but it’s free, short, and you don’t have to sign up for another streaming service.
Push is part of Roku’s commitment to moving from a hardware company to hardware. And Software company. Roku was the device of people who connect to TV to watch Netflix, Disney +, YouTube TV, and dozens of other entertainment products. Now, Roku wants people to spend some time watching Roku Originals. why? The simplest answer is advertising. This is also why Roku has acquired major Nielsen technology, and Roku wants to own digital entertainment advertising. The company hopes that the original series of slate will help.
As you can see on the blog, “more than 75 Roku Originals on the Roku channel (including 12 unreleased series)” will debut this year. Roku doesn’t want to be another streaming service that people consider, but it’s the most useful tool for consumers to get the entertainment they need, whether it’s looking at Netflix and jumping into Roku Originals. But Roku’s ambitions are very clear.
So finally again: RIP Quibi. I’m always thinking about what would happen if there was a clearer business model.