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Sandbox Acquires Kids Edutainment Company Fingerprint

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Sandbox & Co. Acquired a children’s game and entertainment (edutainment) company fingerprint.. The terms and conditions of the transaction have not been disclosed.

As a result, Fingerprint CEO Nancy MacIntyre has completed a 10-year journey with a focus on creating digital education and gaming content for children.

Based in London, Sandbox is focused on education and has acquired 13 children’s education companies such as Code Kingdom and Pop Tropica for many years.

MacIntyre will be the CEO of the newly created Sandbox Kids division. This division includes the existing Sandbox properties Hopster and CuriousWorld, in addition to Fingerprint’s Kidomi. There are about 25 fingerprints focused on children under the age of 12 based in San Francisco. The focus of Sandbox Kids is to provide on-demand, multimedia, multi-platform, and digital subscription services to children and families around the world.

“When I started the company, we were building a kind of Netflix for apps with the idea of ​​creating a platform that aggregates children’s games, books, and video apps that can be sold on a subscription basis. I really thought, “said in an interview with MacIntyre Games Beat. “And this product has evolved like a multimedia on-demand product over the last few years. Our services include games, books, videos, podcasts, and music all in one umbrella.”

Above: Kidomi reaches 1 million households in the US

Image credit: fingerprint

Sandbox’s global brand’s growing portfolio reaches more than 55 million families each month. MacIntyre sees great potential in delivering digital content to more than 1.14 billion children who have access to mobile devices.

“Mobile has really become a platform of choice for kids,” McIntyre said. “In the children’s mobile gaming business, parents are always worried about in-app purchases and ads, and the content is kid-friendly. It curates all the content sent to the platform, and ads are also apps. No in-house purchases. It’s just a subscription. “

Sandbox Kids’ product suite “grow with kids” and includes Hopster aged 1-4, Curious World aged 4-8, and Kidomi aged 3-12. According to MacIntyre, 50% of Fingerprint users — about 1 million active families in the US — log in 150 times a month. Fingerprint gets Kidomi’s kids content from over 200 content creators.

Above: 2015 Fingerprint CEO Nancy McIntyre.

Image Credit: Fingerprint Digital

“Sandbox has probably known for six to seven years, as it has acquired several different children’s companies,” said McIntyre. “In fact, we were licensed for Poptropica, Hopster, and Curious World content. We knew the management team and were already doing great commercial collaboration. About a year ago, these I started thinking about what opportunities I would have if I integrated my business. “

Together, these products offer over 8,000 premium and award-winning videos, games, interactive books, songs, podcasts and audio stories, available in over 100 countries and 23 languages ​​worldwide. The Kidomi app has been downloaded more than 7 million times.

In a statement, Sandbox CEO Bhav Singh said that as children continue to access their devices and spend more time online, so does the need for age-appropriate and secure content.

Sandbox Kids products can be localized for any market and optimized for any device or platform. They support market development strategies for manufacturers, mobile operators, and over-the-top or pay-TV companies. Sandbox Kids has content partnerships with more than 200 creators in more than 60 countries and commercial partnerships with Amazon, Comcast, T-Mobile, Verizon, TCL, Roku, Mondia Media, Vodafone and more.

Fingerprint is Sandbox’s latest acquisition and third acquisition in the last six months, following Teach it in the fourth quarter and Code Kingdoms earlier this month. Fingerprint’s Kidomi subscription is $ 5 per month.


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Sandbox Acquires Kids Edutainment Company Fingerprint Sandbox Acquires Kids Edutainment Company Fingerprint

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