SEO meta tags are lines of text in your website’s source code. These texts describe what a page is for both Google and searchers. It’s not on the page itself, but it works very well behind the scenes. When done correctly, these small texts can help improve your ranking and your site’s click-through rate (CTR).
In this article Types of meta tags, What they do, and how you can optimize them for your benefit.
What is a meta tag?
There are three types of meta tags you should know: meta title tags, meta descriptions, and meta robot tags.Each has Important part When it comes to website optimization.
Meta title tag
Metatitle tags are one of the ranking elements publicly known and validated by Google. SEO specialists usually optimize this page as part of their SEO efforts on the page. Why? This is one of the factors that makes sure that when Google tries to understand your content, it matches your search intent for the keywords you choose.
The meta title tag is also in the list of search engines and is one of the first things a searcher sees when they enter a query. See the example below that got the keyword “” from one of my company’s SEO hacker landing pages.SEO Company Philippines “..
Meta descriptions are not considered a direct ranking factor, but they can indirectly affect your ranking through your site’s click-through rate (CTR). Think of it as a summary of what your page is. The more attractive you are, the better your CTR and the higher your ranking.
See the SEO Hacker LP meta description below. It’s short, straight to the point, and attractive.
Unlike meta-title tags and meta-descriptions that relate to page content descriptions, meta-robot tags relate to Google bots. The meta robots tag tells your bot which pages to index and follow (index, follow) and which pages to not index (noindex, nofollow).
When using SEO for the first time, crawling means that search engine bots search URLs for links to other pages. Indexing, on the other hand, is saving the content that the bot finds in the crawl. Once the page is indexed, it looks like this: Shown in SERP..
To help you save on your website’s crawl budget, some web owners may choose to tag certain pages with noindex and nofollow. These are usually pages that are not of interest to rankings, such as login pages.
To check the status of a page, access its source code or use a tool such as Robots Exclusion Checker.
If you want to know more about the definition of metarobot tags,Purpose of the metarobot tag“.
Now that you have a detailed understanding of SEO meta tags and their purpose, it’s time to learn how to create and optimize SEO meta tags for the benefit of your website.
How can I create a good meta tag?
There are two things to keep in mind when it comes to creating optimized meta tags: placement and relevance. First, make sure that the meta tags are properly placed at the beginning of the HTML coding on every page. Then make sure the copy you use is written in a way that can encourage people to click on the page.
How can I do that? read!
How to make a meta robot tag
As mentioned earlier, you need to hard-code the meta tag at the beginning of your HTML code. If you want your page to be tagged as noindex and nofollow:
In the opposite case:
How to create a title tag suitable for SEO
For title tags and meta descriptions, you can choose to hard-code or use tools such as Yoast SEO. If you hard-code it yourself, it looks like this:
Title tags are ranking elements, so one of the most important things you need to integrate into them is the page keywords. It’s a good idea to add too many phrases to avoid wasting keywords. Make sure the title tag also starts with a keyword.
Don’t make the title tag too long and stick to up to 50-60 characters. The above example contains a total of 23 characters.
How to create a meta description suitable for SEO
The following describes how to create a meta description. If you hard-code the meta description:
First, it should be kept at a maximum of 155 to 160 characters so that it will not be cut by SERP. In the above example, the total is 127 characters.
Be sure to tell the searcher what the page is and how it helps them. On the technical side, make sure the copy mentions one keyword. Finally, it always ends with a subpoena (CTA). This could ultimately convince the searcher to click on your page rather than on a competitor’s page.
If you want to know more about how to create a meta description suitable for SEO,5 steps to create the perfect meta description“.
Now you know everything you need to know SEO meta tag, What they are, and how you can optimize them for your website. Keep these tips in mind when planning your SEO tasks on your page.
These will help Google understand what your page is and how it can help searchers. At the same time, you can direct searchers to click on a page instead of a SERP competitor.
Any other tips on creating a meta tag suitable for SEO? Please send a comment below!
SEO Meta Tags: The Ultimate Guide
https://seo-hacker.com/seo-meta-tags/ SEO Meta Tags: The Ultimate Guide