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Sony Music India has partnered with Epic Games to feature rapper Raftaar in the new Bangla Boogie Cup Fortnite campaign: Bollywood News

Sony Music India and Epic Games have announced a new partnership featuring the music of renowned Indian rapper and music composer Raftaar at Fortnite’s latest campaign, the Bangra Boogie Cup. This is an in-game contest for the Indian mobile gaming community starting in December. 20.

Raftaar’s new original music track “Click Pow Get Down”You can also unlock it as a prize for the winner of the in-game Bangla Boogie Cup, due out on December 29th. Gamers will also be able to purchase songs from Fortnite’s in-game item shop starting December 30th. The BhangraBoogieCup is Fortnite’s first collaboration with an Indian artist.

Rajat Kakar, Managing Director of Sony Music India, said: “The partnership with Epic Games offers new opportunities for artists to reach their fans by combining two great entertainment sources. “Click Pow Get Down” It’s a song full of energy and positivity, and I’m excited to see the reaction of gamers. “

Raftaar signed an exclusive recording deal with Sony Music India in July of this year, signing a new partnership with his independent label Kalamkaar. Kalamkaar has a talent for young hip-hop, rap, pop and EDM in the country. Famous rapper, producer, television personality and music entrepreneur Raftaar is known for creating benchmarks for Indian rap and hip-hop.

“I can’t wait to introduce the track to Indian gamers. Partnering with Epic Games is a great way to end 2020,” Raftaar added. “I want to make an impact with songs created while maintaining the spirit of Fortnite. Keep in mind!”

The Bhangra Boogie Cup is Fortnite’s first collaboration with an Indian artist and the latest in a series of partnerships between Sony Music and Epic Games.

Read again: Rapper Raftar is positive for COVID-19 and feels an error

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Sony Music India has partnered with Epic Games to feature rapper Raftaar in the new Bangla Boogie Cup Fortnite campaign: Bollywood News

https://www.bollywoodhungama.com/news/bollywood/sony-music-india-partners-with-epic-games-to-feature-rapper-raftaar-in-new-bhangra-boogie-cup-fortnite-campaign/ Sony Music India has partnered with Epic Games to feature rapper Raftaar in the new Bangla Boogie Cup Fortnite campaign: Bollywood News

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