Sony seems to have spent a lot of money on building up the PS5 until its launch.
Advertising from Playstation 5 Manufacturer Sony was seen to be about as good as any other industry combined.
This shows that Sony ads recorded 701 million impressions on US television between October 16th and November 15th, according to data from VentureBeat’s iSpot.tv. The most watched ad is PlayHas No Limits, the launch trailer for PlayStation 5. This was seen 258.4m times.
In total, Sony fell below 47% of total US TV ad impressions during this period, nearly three times the impressions managed by Xbox. During this time, Microsoft’s game ads were viewed 245.1 million times, about 16.4% of the total. There are many reasons why Sony’s ads are becoming more popular. Historically, the Xbox has become more popular in the United States, and it’s no surprise that PlayStation makers have been working hard in the region.
The Xbox company is third only to Nintendo, with 323.6 million impressions, or 21.7% of the total. Meanwhile, Call of Duty maker Activision claimed a 6% slice of pie.
The Xbox Series X and Series S consoles were released worldwide on November 10th, and the PlayStation 5 was launched in the United States on November 12th, two days later.
Following the deployment of new hardware, Microsoft said it had sold more consoles than ever during that 24-hour period. On the other hand, Sony is silent about the number of PS5 sold, but Sony is leading its home country Japan.