Marvel’s Avengers failed to meet its sales expectations, according to Square Enix’s latest financial results.
According to the English translation of the financial results briefing, Square Enix is not impressed with the method. Marvel Avengers It has been performing well since its launch earlier this year.
Square Enix’s HD gaming segment posted a loss of JPY7bn in the last quarter of the fiscal year, according to the latest data. That’s about $ 67 million.
Yosuke Matsuda, president of Square Enix, points out the combination of sluggish sales at Marvel’s Avengers and expensive marketing campaigns as the main reason for the loss.
“In addition to amortizing the game’s development costs, another key factor related to the title was a large advertising campaign at launch to compensate for the delay in marketing activity caused by COVID-19. It was a fact. Pandemic, “said Mr. Matsuda (Japanese translation).
“We still have development costs that need to be amortized in the third quarter, but we want to grow sales and recover them in the future.”
So how does the publisher fix this issue? Square Enix seems to be considering an incoming DLC to recoup some of the spending that has been devoted to the game so far.
Mr. Matsuda is eager to “make up for the slump in initial sales with sufficient additional content” in the second half (finished on March 31, 2021).
However, it is not yet known whether the expansion of Kate Bishop will be realized in the future.
Although not directly confirmed by Square Enix, it seems that more heroes have appeared, including Black Panther, Captain Marvel, She-Hulk, Winter Soldier, and War Machine.
It’s unclear if Square Enix will have enough of the expanding crew of the strongest heroes on Earth to turn the game around. Especially because there has been a noticeable outflow of PC players since the game started, but at least for game fans there is a lot more to look forward to.