Business & Investment

Starbucks Stadium?Coffee chains apply for naming rights by Reuters

© Reuters. File Photo: On May 29, 2018, a traffic light illuminates the Starbucks sign in Philadelphia, Pennsylvania, USA.Reuters / Mark Makera


Jonathan Stempel

(Reuters)- Starbucks Co., Ltd. (NASDAQ :) has applied to the US Trademark Office for the right to use the name in sports stadiums or training facilities.

With an application on June 2, the coffee chain was approved to use its name in “providing stadiums and training facilities for sports and entertainment activities” and “promoting other people’s business, sports and entertainment events”. I asked for.

With approval, Seattle-based Starbucks will be able to participate in companies such as AT & T (NYSE :), Bank of America (NYSE :), Canadian Tire, FedEx (NYSE :), Oracle (NYSE :), and PPG Paint. Become. the goal (NYSE :), Toyota and United Airlines names are already decorating professional stadiums and arenas.

Starbucks declined to comment.

Naming rights contracts often run for decades and can cost millions to tens of millions of dollars annually. Inc (NASDAQ :) took a different path than most corporate sponsors when naming the Climet Pledge Arena arena in downtown Seattle. The building will house the National Hockey League’s Seattle Kraken Expansion Team and the Women’s National Basketball Association’s Seattle Storm.

The US Patent and Trademark Office will appoint a lawyer to review Starbucks applications by early September.

Disclaimer: Fusion media Recall that the data contained on this website is neither real-time nor accurate. All CFDs (stocks, indexes, futures) and forex prices are offered by market makers, not exchanges, so prices may not be accurate and may differ from actual market prices. In other words, price is an indicator and not suitable for trading purposes. Therefore, Fusion Media is not responsible for any transaction losses that may occur as a result of using this data.

Fusion media Alternatively, Fusion Media stakeholders shall not be liable for any loss or damage resulting from their reliance on information, including data, quotes, charts, and trading signals contained on this website. Familiarize yourself with the risks and costs associated with trading in financial markets. This is one of the most risky forms of investment possible.

Starbucks Stadium?Coffee chains apply for naming rights by Reuters Starbucks Stadium?Coffee chains apply for naming rights by Reuters

Back to top button