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Starbucks Stadium?Coffee chains apply for naming rights by Reuters

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© Reuters. File Photo: On May 29, 2018, a traffic light illuminates the Starbucks sign in Philadelphia, Pennsylvania, USA.Reuters / Mark Makera

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Jonathan Stempel

(Reuters)- Starbucks Co., Ltd. (NASDAQ :) has applied to the US Trademark Office for the right to use the name in sports stadiums or training facilities.

With an application on June 2, the coffee chain was approved to use its name in “providing stadiums and training facilities for sports and entertainment activities” and “promoting other people’s business, sports and entertainment events”. I asked for.

With approval, Seattle-based Starbucks will be able to participate in companies such as AT & T (NYSE :), Bank of America (NYSE :), Canadian Tire, FedEx (NYSE :), Oracle (NYSE :), and PPG Paint. Become. the goal (NYSE :), Toyota and United Airlines names are already decorating professional stadiums and arenas.

Starbucks declined to comment.

Naming rights contracts often run for decades and can cost millions to tens of millions of dollars annually.

Amazon.com Inc (NASDAQ :) took a different path than most corporate sponsors when naming the Climet Pledge Arena arena in downtown Seattle. The building will house the National Hockey League’s Seattle Kraken Expansion Team and the Women’s National Basketball Association’s Seattle Storm.

The US Patent and Trademark Office will appoint a lawyer to review Starbucks applications by early September.

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Starbucks Stadium?Coffee chains apply for naming rights by Reuters

https://www.investing.com/news/stock-market-news/starbucks-stadium-coffee-chain-applies-for-naming-rights-2530353 Starbucks Stadium?Coffee chains apply for naming rights by Reuters

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