Many companies are faced with the fact that they know who their target audience is, but have little idea of what that means. What problems do potential consumers face? What do they believe and what do they not? What do they love and hate, what are they afraid of and expect?
Today we invite you to consider several ways to answer these questions and understand how to communicate with your target audience.
This article will help you especially if you run an Instagram account of a company and do not know how to attract an audience. Many people buy Instagram followers right away so as not to bother with understanding people’s thinking, but this should only be done in extreme cases.
- Make a portrait of the consumer
With objective data in hand, one can begin to build reasonably well-founded judgments and draw up a psychological portrait of the consumer. Basically, this is a fictional character that includes all the qualities that you would expect to see in the average of your target audience. Consider objective factors such as age, gender, education and income and personality related factors such as temperament, sensitivity, and curiosity.
Data mining enables many brands to successfully communicate with potential buyers. If a company develops on Instagram, then it becomes much easier for it to gain an audience. You don’t need to buy Instagram followers cheap if you are attracting new users without it.
- Don’t trust your judgment
This is the most important point because in some cases it helps to completely redefine your followers. Don’t make judgments. Let’s say you’ve decided that your core target audience is middle-aged women. But why? Sometimes it happens that specialists have decided in advance how to communicate with people and what to offer them. What were these assumptions based on?
All assumptions must have a solid research basis. Therefore, you should not start communication with consumers, focusing only on someone’s guess.
- Explore other people’s research
This is the basic format for market research. Read research, case studies, and psychology analyzes from other marketers. Your sources may include industry reports, general market research, and in some cases case studies. Please note that the data must be as relevant and fresh as possible.
- Monitor the work of competitors
Perhaps your competitors have already conducted market research and tested it in practice. If they are working with the same target audience, you can learn from them how and what kind of content to create when communicating with potential consumers. If your target audience is different, think about what will help you stand out.
- Explore other popular products and services
Explore how products and services that are in other industries are being promoted, but used by your target audience. How are these brands positioning themselves? What messages do they use?
- Leave place for growth
You will never be able to fully understand your audience. Even if at some point you can achieve this goal, the next moment you will realize that your audience has already changed. So any knowledge is temporary. Leave some wiggle room in your strategy and always strive to learn a little more about your audience.