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Surprisingly, a manufacturer with motor sports at its core – Motorsports

When Hyundai launched the Word Rally Championship program at the i20WRC in 2014, it happened at the same time as the launch of the N brand. The “N” stands for both Nanyang, home of the modern global R & D center in South Korea, and the Nürburgring, the legendary racetrack home to the European test center.

Another big step came when Hyundai hired Albert Beerman – formerly head of BMW’s well-known M division, including the E46 M3 and E39 M5. He started at BMW as a humble suspension test engineer in 1983, but moved up the ranks to become Vice President of Engineering in the M division.

Given the size of this Korean manufacturer, his outline, handed with surprisingly free reins, was to make Hyundai’s series of N cars a more exciting version of a regular machine. Soon, the first product, the i30 N hot hatch, gained an unexpected share of sales and was urged to produce more products.

Thierry Neuville, Martijn Wydaeghe, Hyundai Motorsport Hyundai i20 Coupe WRC

Photo: Toyota Racing

Gabriele Tarquini, BRC Hyundai N LUKOIL Squadra Corse Hyundai Elantra N TCR

Gabriele Tarquini, BRC Hyundai N LUKOIL Squadra Corse Hyundai Elantra N TCR

Photo: WTCR

Since then, Hyundai expanded N brand products Includes funky Veloster, i20, Kona and Elantra models. Alongside WRC, which has won the consecutive manufacturer championships in the last two seasons, motorsport involvement is concentrated in touring cars, mainly the FIA ​​World Touring Car Cup (WTCR), with Gabriele Tarquini and i30N models in 2018. 19 years Norbert Michelisz using.

In the United States, another TCR program was also a huge success with two Indy 500 winners, Bryan Herta Autosport, running the i30, the Velostar, and this year the new Elantra.

Hertha, the team owner and former IndyCar winner, said: The race in Mid-Ohio was great. We are leading the championships of drivers, teams and manufacturers, so a lot of good things are happening this year. “

# 98: Bryan Herta Autosport w / Curve-Agajanian Hyundai Elantra NTCR, TCR: Ryan Norman, Parker Chase, # 33: Bryan Herta Autosport w / Curve-Agajanian Hyundai Elantra NTCR, TCR: Mark Wilkins, Harry Gott soccer

# 98: Bryan Herta Autosport w / Curve-Agajanian Hyundai Elantra NTCR, TCR: Ryan Norman, Parker Chase, # 33: Bryan Herta Autosport w / Curve-Agajanian Hyundai Elantra NTCR, TCR: Mark Wilkins, Harry Gott soccer

Photo: Art Fleischmann

# 98: Bryan Herta Autosport (with curve)-Agajanian Hyundai Elantra N TCR, TCR: Ryan Norman, Parker Chase

# 98: Bryan Herta Autosport (with curve)-Agajanian Hyundai Elantra N TCR, TCR: Ryan Norman, Parker Chase

Photo: Art Fleischmann

But what about the future? TCR’s global platform allows Hyundai to run multiple programs in different regions, but its profile is limited to touring car racing fans. Meanwhile, the new Pure ETCR series has already enabled the brand to highlight the electrical products that will be the majority of Marche’s future. Hydrogen is also the main alternative power source in which it is invested.

Is it possible for Hyundai to increase its ambitions for a larger series on the race track at the same level as participating in a world championship rally?

“We are clearly discussing the landscape of motorsport with Hyundai,” says Hertha. “As you say, in the pyramid, motorsport is the top of the N brand. For us, it’s a variety of these everyday, fun-to-drive race cars as more N models emerge. It means to categorize. As a race team, we are growing beyond the initial growth every year, and we want to not only support our customers’ cars but also grow next year. More I want to meet Hyundai. “

Bryan Herta, Bryan Herta Autosport

Bryan Herta, Bryan Herta Autosport

Photo: Bryan Herta Autosport

# 77: Bryan Herta Autosport w / Curve-Agajanian Hyundai Veloster N TCR, TCR: Michael Lewis, Taylor Hagler

# 77: Bryan Herta Autosport w / Curve-Agajanian Hyundai Veloster N TCR, TCR: Michael Lewis, Taylor Hagler

Photo: Art Fleischmann

Hyundai may be competing in the understated rung of the IMSA ladder, but it’s also important that it was the title sponsor of the “Home” event at Laguna Seca (which swept the podium) earlier this month. Quoting in the equation, Biaman states that his ultimate goal is to produce a mid-engined N-car that could rival Porsche in 2023, which will compete in IMSA’s top-level competition. Add what has been done.

Hertha’s view is as follows: “This is a growing car company, undertaking all the big companies in terms of car sales, not just racetracks.

“It makes sense in the end to see Hyundai participate in other types of motorsport, and we certainly want to be part of it. We want ourselves to be part of Hyundai’s North America. We consider them racing partners and want to go to the race wherever it makes sense for them to race.

“Racing is a technology development center, for example, the ETCR platform now in Europe fits well with future Hyundai electrical conditioning. Hybridization still allows racing in many other categories. I think, and those opportunities are growing, and then you’ll see the ICE play a smaller role and the EV part grows over time along the path to a fully electric future. It will be a step-by-step process. “

Like that ETCR car, it We also recently announced a two-door sports car with a 690 horsepower (500 kW) hydrogen drivetrain. (Less than).

Jean-Karl Vernay, Hyundai Motorsport N, Hyundai Veloster N ETCR

Jean-Karl Vernay, Hyundai Motorsport N, Hyundai Veloster N ETCR

Photo: Pure ETCR

Hyundai-studien-zum-thema-brennstoffzelle

Hyundai-studien-zum-thema-brennstoffzelle

Even before the WRC and TCR titles were successful, in 2015 Hyundai unveiled an N-brand fantasy car for Gran Turismo video games. design!

You won’t be in time right away, but how cool it would be if that were to happen.

Hyundai N2025 Vision Gran Turismo Concept

Hyundai N2025 Vision Gran Turismo Concept

Photo: Nicholas Gode

– Motorsports

Surprisingly, a manufacturer with motor sports at its core

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