During the holiday season, we’ll republish a series of Nintendo Life articles, interviews, and other feature articles over the last 12 months that we consider to be the best of 2020. We hope this will give you a chance to catch up with the work you missed. Or just look back on the year when there were some highlights — honest!
This feature was originally published in October 2020.
Recent Japanese TV spots Super Mario 3D All Stars Nintendo’s adoption of Love Island’s Laura Whitmore as a “Ring Fit Ambassador” allowed us to look back on Nintendo’s long history of television commercials and 30-second spots. Do you miss “You are playing with power now!” For days, think about all the celebrities who spend their leisure time in the airy, wood-filled dwellings that play Wii and DS in Nintendo commercials.
In the early 90’s, there was SEGA who was fighting Nintendo in the advertising space. Earlier, we’ve seen how SEGA’s marketing approach in the UK has driven ad responsiveness, making sharper ads more edgy. Over time, especially when Sony entered the arena with groundbreaking PlayStation ads.
Nintendo has always spent a lot of money on TV advertising, but it has increased due to the significant increase in viewership during the Wii and DS era. As a result, you can choose from so many commercials, but we have collected our picks below for the pleasure of your browsing. From the early 1980s to the present, we’ll take you on a tour that shows the best and worst of Nintendo’s ad output. We are particular about TV commercials, not the latest online trailers and videos (sorry for being too enthusiastic) Ring Fit Adventure duo).
Before you start, it’s important to remember that these commercials were produced for Not Nintendo Along Nintendo. Advertising companies have proposed ideas and Nintendo’s regional divisions have approved them, so if game developers and even seniors in companies around the world are completely unaware of the content of these commercials, they’ll probably enter zero. There was only. ..
The best Nintendo TV commercials of the 80’s and 90’s
Before we get started with Nintendo’s 8-bit and 16-bit systems, there are some earlier ads we like …
“Where are you, Mario?”
This pre-NES ad Mario Brothers. on Atari has a “bind” luigi that wonders where “Donkey Kong’s Mario” has arrived. It’s a catchy song, the turtles and crabs attacking Luigi are hilarious, and this ad shows the nature of Luigi’s scary cat years before it appeared in the game. Classic one.
Games & watches
This is probably most notable for the animated giants being displayed side by side. Snoopy, Charlie Brown and Lucy will appear shortly after Popeye, Olive Oil and Brute, while Mario, Luigi and Donkey Kong seniors and juniors will appear in their early appearances. Introducing the numerous game and watch titles available at the time, and more to young readers about why unfriendly older gamers are crazy about getting the new Super Mario Bros. games and watches. It should give you a lot of ideas.
Then move on to the NES and SNES era of advertising, starting with the series that defined Nintendo in the United States from the late 80’s to the next decade …
“Now you are playing with power!”
There is plenty You can choose from “Playing With Power” ads, which are channels alien And Terminator It’s probably our favorite to spit out NES controllers and CRTs from the walls of the spacecraft corridor to cyberpunk kids.
“Mario! Mario! Mario!”
If the Nintendo mascot is too young to remember the giant mascot after it has accumulated in a relatively short amount of time, this ad reveals what the entire Mario cult was in the early 90’s.
Animated Russian bear complaining about tetris
In some Tetris Selectable ads (including a surreal ad that a child doctor claims “I need a Tetris shot!” And another ad that Patrick Bateman “Tetris”), a soft sport that an animated Russian bear complains about there is. A game that inherits the hearts of children and the entire world.
Who is Kirby?
If a US gamer had missed Kirby on the Game Boy, this ad served as a neat introduction based on the idea that Kirby could actually transform into anything and “become”.We really enjoy sword fighting, Mustachio’s Kirby fencing on the stairs, and the animated Kirby Kirby’s Block Ball Advertising.
Now you’re playing … Paul Rudd?
Nintendo stuck with the “Playing With Power” slogan in the 16-bit era, although it added an addendum to “Superpower.” I like this because it contains all the elements needed for a video game commercial in the early 90’s. Wire mesh fence? check. Floppy hair? check. Random young people swirling smoke machines on moist concrete in the middle of the night stare at Paul Rudd’s performance. Pilotwings With a huge drive-in cinema screen? …
Why don’t all ads look like this?
Zelda: Links to past Japanese rap
It’s hard to outpace the production value of this Super Nintendo ad, but there are plenty of great SNES commercials. Hip-hop group Scha Dara Parr has struck a chord with Game Boyz, a track on the album Towering Nonsense, featuring endless raps that surpass the US NES version. Nintendo.
SDP returns to Nintendo’s fold 20 years later with a custom version of the same truck The Legend of Zelda: Links Between the Worlds TV spots too.
Rik Mayall’s Super Nintendo Advertising
I’ve seen it before, but you couldn’t go here and exclude it.
Skipping 32-bit altogether, Nintendo jumped into the 64-bit pool with the game’s biggest launch game. Super Mario 64.. This US commercial added a random, radical 90’s kid to the game, jumping, sliding, flying, and wisely cracking with Mario. It’s ridiculous, but I like how to emphasize the stupidity of Mario’s Move Set, which was ported to real humans, and the narration is valuable. “Change the angle! Wherever you want to go, whatever you want to do!” Badabin!
At the very terrible end of the “Change the System” campaign scale, another N64 launch commercial featured a voice that embraced 3D freedom and shouted rebellion against two-dimensional oppressive bondage. The 90’s was another era.
It’s just one of many. many A TV ad featuring someone in a Mario suit. This sets the Turtles Happy Together scene where all the happy Nintendo characters dance while dancing in the field. After a while, Mario stumbled upon Yoshi, followed by Almighty scrap.
It takes us to the millennium — on the next page we will look at the best Nintendo commercials from 2000 to the present.