I’m trying something new here in Gama Sutra!We are a new pilot Gamasutra Webcast A series featuring great speakers who share insights into the art and business of making games.They are Free participation, live broadcast with Q & A (If you miss the original broadcast, you can use it on demand).
We are pleased to announce that the first guest in this series is indie marketing. Super star Victoria Trang (((@TheVTran).Currently working as a community director at Among us Developer Innersloth was formerly the Communications Director of Kitfox Games and worked on titles such as: Boyfriend dungeon, Dwarf Fortress, Pupperazzi, More. She has serious tips for building a community and knows how to get people interested in her project-and she’ll share a bit about how to do it!
Tran will speak “Transfer the value of the game” on Tuesday, December 1st at 2:00 pm EST.
What to expect:
- Victoria Tran’s 30-minute presentation on how to convey the value of a game through marketing
- 15-minute presentation on the release and distribution of the game by sponsor Xsolla
- 15-minute moderate live Q & A
The learning content is as follows.
- How the value of the game is calculated in the minds of potential players
- How to Create a Customer Value Proposition
- How to use this information in messaging
- Write tips to help make messaging shine
- And stick for the Q & A of the audience!
Communicate the value of the game
So you have a game and decided to self-publish, but now marketing is up to you. Most importantly, one of your greatest responsibilities is up to you. How do you create a message that makes people understand and care about your game? It’s not as easy as saying “added value”.
What is worth it? How do you find the value of the game? And what is the way to actually compose that message? What writing tips do I need to remember? No one is interested in your game unless you can tell them why it’s interesting in the way they really care. Learn how to stand out in a noisy market!
Navigate the future of game publishing and distribution
The distribution of players across multiple game platforms and services poses many challenges for developers. At Xsolla, we believe that the platform of the future will be an independent, decentralized system that utilizes common, unified basic principles and standards. The system extends to all current platforms and uses them as a source to attract new users, build communities and act as sales channels.
Important point: Learn how to navigate the future of game publishing and distribution with solutions that easily integrate with your existing business and grow on all platforms.
Featured Speaker: Victoria Tran
Victoria Tran is a community director at. Among us Developer Innersloth. Previously, she worked for Kitfox Games and worked on projects such as: Boyfriend dungeon, Dwarf Fortress, Pupperazzi, More. When she’s not looking for ways to create a more friendly game community space or how technology and compassion interact, she joins Game & Color MTL, a group that supports and amplifies Canadian color game developers. We are co-organizing.
Sponsor Guest Presenter: Chris Hewish
Chris Hewish, President of Xsolla, an award-winning interactive executive and studio head, has experience driving operations and market entry strategies in all video game industry segments. He uses his skills to lead multi-team video game studios and global interactive business units with hundreds of employees at companies such as Activision, DreamWorks Animation, Survios, Skydance and Xsolla.
Moderator: Kris Graft
Editor-in-chief and publisher
Kris Graft is the editor-in-chief and publisher of Gamasutra, a leading site specializing in the arts and business of game production.