Science & Technology

The gaming industry recommits to the #PlayApartTogether campaign a year after the pandemic begins

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one year ago, Global game leader The industry has joined #PlayApartTogether A campaign to fight a pandemic.And now they World Health Organization..

This campaign encouraged gamers around the world to follow WHO health advice on the prevention of COVID-19 infection. As part of PlayApartTogether, a total of 88 gaming companies have agreed to spread an evidence-based health message from WHO to slow the spread of COVID-19.

To promote these messages, hundreds of gaming industry leaders in interactive entertainment spaces are encouraging a vast network of users to follow WHO health guidelines. This includes physical distance, masks, hand and breathing hygiene, congestion avoidance, and room ventilation. ..

Since the campaign’s first kickoff, #PlayApartTogether has become a platform and organization across the digital entertainment sector, including mobile, console, PC game makers, hardware, platforms, esports, streamers, universities, nonprofits, and consumer advocacy groups. It has been adopted. group. Hashtags are found by gamers around the world, including Finland, Germany, Israel, Italy, Japan, Jordan, the Netherlands, Russia, the United Kingdom and the United States.

Above: Play Apart Together message.

Image credit: Zynga

WHO has served as a leading international health organization leading the global response to the outbreak of coronavirus. As information, diagnostics, treatments and vaccines about viruses are developed and used worldwide, WHO provides essential guidance and public health recommendations to governments, communities and individuals around the world, including through new and extensive communications channels. We continue to provide matters.

#PlayApartTogether protects users from COVID-19 infections for their own and their family’s health by bringing special events, exclusives, activities, rewards and inspiration to some of the world’s most popular games. We encourage you to adopt our best practices.
And the community. By incorporating the COVID-19 preventive message into your game, you can tell people around the world that you can make a difference no matter where you are or what game you play.

In an interview with GamesBeat, Zynga’s president of publishing, Bernard Kim, said he admitted that Zynga’s head of communications, Sarah Ross, had devised the campaign. She came up with the idea of ​​becoming an advocate of WHO’s message about wearing phrases, hashtags, and masks.

She pitched it to Kim, and he liked the idea.

“I just couldn’t figure it out until she told me three times, and I was like this. I got this,” Kim said.

Kim began asking if he would join his friends in the gaming industry, and to his shock and joy they all said so.

“You know we are a very competitive group of people,” Kim said. “When Zynga co-created this campaign with the World Health Organization, they basically sent an email or contacted some of the key stakeholders who would be happy to participate in the gaming industry. We helped revitalize the game, “said Kim. “It was great to see how fast the industry stepped up and how positive they were.”

I have to say that the degree of cooperation surprised me because I had never seen the gaming industry do something like this campaign. Ross said in an interview that every company has its own way of interpreting health messages from WHO.

“In reality, the message from the World Health Organization related to the early stages of the pandemic is still very important,” Ross said. “It focused on the basic ways to reduce COVID, from hand washing to social distance, wearing masks, and advocating vaccines. All of this is still important, and unfortunately there are currently some COVID rates. Increasing in states and countries. The crisis is not over yet. “

Every month, businesses send out new packages of public service advertising messages to get the public’s attention.

“These are some very nice statistics on the number of impressions pushed out to the company and the market as a whole,” Kim said. “We believe that the gaming industry has played a significant role in educating everyone. I think it has created a stronger bond.”

Above: A commemorative message for the campaign with Preiapa.

Image credit: Zynga

Here are some of our campaign partners:

  • Activision Blizzard
  • Atom Hawk
  • Entertainment Co., Ltd.
  • Big fish games
  • Dirty bit
  • Drone Racing League
  • 47 communications
  • G5 entertainment
  • Graffiti
  • Green man game
  • Gismart
  • Glu Mobile
  • GSN game
  • Jagex
  • Jam City
  • Kabam
  • Lenovo
  • Level example
  • Masaru Ward
  • MobilityWare
  • NCSoft
  • PocketGems
  • PlayMob
  • Playtika
  • PUBG Mobile
  • Riot Games
  • Rovio
  • Scopely
  • snap
  • Tencent Games
  • Thatgamecompany
  • Inclined point
  • Cramps
  • Ubisoft
  • Unity
  • WellPlay
  • How the game
  • Zinga


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The gaming industry recommits to the #PlayApartTogether campaign a year after the pandemic begins The gaming industry recommits to the #PlayApartTogether campaign a year after the pandemic begins

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