The latest Spanish FA bland new logo in a long line of unpopular football rebranding – Soccer Sports

The Royal Spanish Football Federation (RFEF) announced a brand new logo this week, which is common these days. Spain As they might have wanted.

RFEF’s previous logo, which has been in use since 1988, was an explosion of chaotic colors and abstract geometry based on artwork by legendary Catalan artist Joan Miro.

However, to modernize the brand, the federation has abolished the readily recognizable Miro logo and adopted a new, bland design that makes it wondering if it’s part of a creative brief.

“We want a strong image of future success,” said RFEF Chairman Luis Rubiales. “Our brand had to move forward with power, with elegance and simplicity.

“We want to benchmark it. We hope our new brand will accompany more important success.”

The new RFEF logo, which consists of four circled block letters, took a year and a half to develop. According to Pablo Koppel, creative director who leads the responsible design team, the result is a “consistent and orderly architecture” that allows the federation to present itself and its brand in the future.

Given the overwhelming nature of Grandris Beer, the new RFEF logo has not proven to be an immediate hit for football fans, and many are calling for it on social media. Some just wanted to emphasize that the change was a downgrade and could not be fully compared with some of Spain’s major European counterparts.

Others were convinced that they had seen the same design somewhere before.

And some were just mean.

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To be fair, many clubs and organizations have succeeded in rebranding or revitalizing their image over the years without causing a disastrous collapse among their own fan base. did. Of course, there are always exceptions-glory, glorious exceptions.

The· Bianconeri So many people were upset when the famous old coat of arms announced in 2017 that it would retire and give way to a new modern design. At the time, club president Andrea Agnelli explained: I want to show that I am not only wanting, but also having a sense of belonging and looking to the future. ” Juventus fans have come to accept it in general, but it’s hard to find someone who prefers a focus group-approved “J” to the club’s classic old shield.

When Bayern unveiled its own new logo ahead of the 2017-18 season, it raised some weird eyebrows to keep up. The Bavarian announced that they had made five drastic changes to the design of the club’s emblem, but for most fans it was certainly difficult to find them all. But if you’re still wondering, here are five changes: Blue is a little darker, red is a little warmer, the “M” is slightly modified, and the “C” is a little shorter. , And the lozenge (diamond in the center) is rotated 5 degrees.

Bordeaux on the French side has debuted a new club crest for the 2020-21 campaign with the aim of “developing the FCGB brand”. Some sides were tinkering with badge colors and coats of arms, but Bordeaux changed the actual club name altogether. “Girondins de Bordeaux” has been simplified and reduced to “Bordeaux Girondins”. This was done with the special purpose of making League 1 outfits more attractive and accessible to the international market. It’s always a big hit on the terrace.

In 2018, Leeds announced plans to change the club badge. The plan quickly and brilliantly turned out to be unpopular, so the idea was forcibly abandoned before it got off to a good start. The proposed new badge was proposed by then-owner Andrea Ladrisani. Andrea Ladrisani was enthusiastic about connecting fans by proudly placing “Leeds Salute” in the team’s kit.

In the midst of widespread ridicule on social media, when the petition was filed and fans flocked to oppose Ladrisani’s horrific design, there were immediately thousands of signatures. Fortunately, the petition and riot repulsion combined to drive the club into a U-turn, and Leeds is still playing with a kit with the classic “LUFC” shield.

The villa took so many sticks in 2016 when it was revealed that it had paid £ 80,000 to a design company to redesign the club badge. Basically, all the money was spent removing the word “prepared” from the coat of arms-this is because the villa was demoted from the Premier League at the end of the season and finished the bottom of the table. Given that, it’s a bit ironic.

With all the rebranding, Bluebird has transformed into a completely “red dragon” at the whim of its controversial owner Vincent Tan. A Chinese businessman in Malaysia believed that the red color was lucky, so he replaced the bluebird on the badge with a big red dragon and uprooted more than 100 years of history to change the team. The red kit lasted three seasons, and Tan was finally under pressure and agreed to return to the original club colors and coat of arms. The compromise is to add a small red dragon to the Cardiff badge under the resurrected Bluebird.

– Soccer Sports

The latest Spanish FA bland new logo in a long line of unpopular football rebranding The latest Spanish FA bland new logo in a long line of unpopular football rebranding

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