Science & Technology

There’s tough news in this year’s Earth Day poll

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Polls are back — Earth Day-related surveys that measure polls on environmental issues. And they didn’t really leave, but they seem to be getting stronger this year.

For over a decade, I’ve been tracking polls that assess the attitudes of Americans and others, from public policy to personal habits. (See some recent examples from 2021, 2020 When 2019 — And if you really want to get into the weeds, go back forever 2007.. Sure, finding, reading and integrating all these discoveries is the slogan, but I consider it a public service.

This year’s poll-spoiler attention-is not particularly encouraging. Despite years of education and activity, not to mention advertising and old-fashioned public relations, we are not very close to the mass utopian vision of uniting to support a cleaner and cleaner planet. It seems. Don’t worry about trying to solve the oncoming climate crisis.

Let’s dig deeper.

Topline: Due to the economy, war in Ukraine, pandemics and other issues, most Americans are putting off the climate crisis. A CBS News / YouGov Poll We find that the number of people who should tackle climate change “immediately” has dropped from 56% a year ago to 49% today. “This decline in urgency is widespread, if not sudden,” he said. “Beyond age, race, education group, and partisanship, fewer people think that climate change needs to be addressed sooner than it was thought a year ago. Still, most Americas. People think climate change is a problem that needs to be addressed now or at least in the next few years. “

Few people in the world can correctly identify the behaviors that have the greatest impact on reducing greenhouse gas emissions.

The Pew Research Center had similar feelings Latest efforts Understand which issues are most important. “Climate change response” is ranked 14th out of 18 issues, behind “defense against terrorism” and “securing social security”. Overall, about four in ten adults in the United States said dealing with climate change should be a top priority for President Joe Biden and Congress.

The outlook is less encouraging outside the US border. Ipsos Earth Day Poll Of the more than 23,000 adults in 31 countries, he concluded that “climate change is among other concerns, among other concerns.” Just under half say climate is a concern, ranking eighth in the list of 15 topics, and slightly ahead of “protecting children from pornography on the Internet.” Concerns were greatest in Colombia, Chile, Italy, Mexico and Argentina, but Ipsos did not comment on why Latin Americans seem to be more concerned than others. Concerns were lowest in the UK, Japan, the Netherlands, Russia and China.

Netherlands? !! ?? One-third of the country is below sea level!! Perhaps the lack of concern is that only 30% of Dutch citizens believe that their country “has a clear plan on how governments, businesses and people themselves will work together to tackle climate change.” It has to do with the facts. Globally, that number was 39 percent.

Please communicate more

When it comes to business, Americans are “looking for companies to further strengthen their efforts,” according to a new study conducted by Harris Paul for the Conference Board. The study was published in two reports. Consumer sustainability priorities When Their view on progress between sectors..

In the survey results:

  • Consumers are interested in supporting a company’s commitment to sustainability. Still, the premium prices dictated by sustainable products and services are a major barrier. “Innovations to improve the balance between product quality, price and convenience will help drive consumer acceptance of sustainable alternatives.”
  • Consumer expectations for faster progress can rise. Consumers say that change is needed in different industries to drive sustainability. “Partnering with an established or new initiative and showing willingness to work with competitors for the public good can show a commitment to the stakeholder of the company.”
  • Communication needs to be strengthened. “The lack of awareness, understanding and trust in sustainability claims is all a key barrier to consumers’ more frequent purchases of sustainable products,” said Harris Paul.

Consumers see utilities, technology and food companies as sustainability leaders, with homebuilders, car makers, restaurants, pharmaceuticals and consumer electronics makers right behind.

Another interesting finding is that “companies may be better focused on sustainability enthusiasts than trying to convert denialists.” From a cost-benefit perspective, there may be little to gain from trying to convince skeptical consumers about the benefits of sustainable products. They will probably be less likely to accept a sustainable price premium. “To reach these skeptical consumers, businesses offer more universal appeal, including communication on sustainability initiatives and unique features such as quality, healthier ingredients, and unique features such as design and customer experience. You need to combine messages about other benefits you have. “

But it’s not just skeptical consumers. Even those who seem to care are not particularly well informed about what to do.

It was a cool discovery Ipsos Survey It has found that most people around the world are “very unlikely to make environmentally friendly changes that will have the greatest impact on reducing carbon emissions.” Less than half said they were likely to make changes such as reducing dairy intake, reducing meat intake, and switching to energy-efficient home heating systems.

“Few people in the world can correctly identify the behaviors that have the greatest impact on reducing greenhouse gas emissions,” says Ipsos. On the list of possible actions, people are most likely to say that recycling is the best way to reduce emissions (49 percent). However, recycling is This 2020 academic study..

Conclusion Ipsos: People are “still least likely to change the most influential behavior.”

Let’s stop for a moment and look back at the sentence. Even after all these decades and countless billions of dollars have been spent on marketing and communication, the public still doesn’t know how to embrace climate solutions.

All of this illustrates the urgent need for companies to strengthen their educational activities, whether they are employees, customers or the world. Public ignorance of general environmental issues, especially climate change issues, poses a clear and present danger.

Last complaint: Please, please Do you want to stop asking people to prioritize environmental protection or economic growth?Gallup has been Ask this For decades, including this year, it has helped to perpetuate the myth that only one can do it. By now, it should be well established that the two are not only compatible, but also closely related. It is not possible to maintain a healthy economy in a failed environment.

From that point of view, the wrong choice is worse than not choosing at all.

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There’s tough news in this year’s Earth Day poll There’s tough news in this year’s Earth Day poll

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