NASCAR Hall of Fame drivers have long held a stake in Hendrick Motorsport, and after half of Fox’s NASCAR season was completed each year, Gordon turned his attention to working with HMS.
On January 1st, Gordon officially decided on his role in Hendrick, becoming Vice Chairman and the second team official of Rick Hendrick, chairman and majority owner.
According to Gordon, Fox’s decision to formalize his role following the 2021 broadcast season was all about timing.
“The culture that Rick created, how he did it, and how it affects things far beyond what I was doing as a driver was interesting to me. So, every year, it’s increased more and more, as almost half of the season is devoted to it, “Gordon said.
“Whether it came to the track, returned to the store on race day, talked to the marketing department about sponsorship, talked to NASCAR about the next generation, about the business decisions that were going on there with others. Did we talk, I did it more. Owner, I realized this was where my true passion was.
“I love sports. I love racing. But I’ve never been a partner in competition and one of the best owners at NASCAR. That’s what I look for in the future. I was really excited. “
49-year-old Gordon won four Cup Series Championships and 93 races in his impressive career at Hendrick Motorsport. He became a stakeholder in HMS in the late 1990s and has played a role in many of the organization’s successes, including the recruitment of seven-time series champion Jimmie Johnson.
No one in Gordon is as attuned to HMS’s NASCAR success as Hendrick himself.
“From the beginning (Fox) knew I was in an equity position at Hendrick and one day this could be my hometown,” Gordon said. “So this is more about going home for me.”
It’s certainly a great time to go home.
Chase Elliott won the title of Hendrick’s Cup Series last season, but the 2021 season is further dominated by the organization.
Hendrick’s current advantage
Kyle Larson (4), Alex Bowman (3), William Byron (1) and Elliott (1) are the four current Hendrick drivers in nine of the first 19 races of the season. Won the championship.
Larson’s May 30 victory at Charlotte Motor Speedway gave Hendrick his 269th Cup Series victory. This broke the long-held record of Petty Enterprises.
Gordon said he believes that his current main mission is to ensure that the level of success continues.
“When we move forward, it looks at the business model, understands how we care for our current partners, fosters those relationships, and makes sure we’re excited about NASCAR and Hendrick Motorsports. That’s it, “he said.
“They are certainly now, and we want to keep watching it grow. But also, what are the new partners we can potentially see and bring in?
“There is a lot of excitement in our organization right now, so it’s a great time for me to take on this role.”
“This is the source of my true passion.”
https://www.motorsport.com/nascar-cup/news/jeff-gordon-hendrick-passion-fox/6620049/?utm_source=RSS&utm_medium=referral&utm_campaign=RSS-ALL&utm_term=News&utm_content=www “This is the source of my true passion.”