Looking for local SEO statistics? Don’t worry, I have researched and compiled the top local SEO statistics you should know about your local SEO expert or business owner.
Optimizing your business for local search can lead to more customers and sales. Many organizations choose local SEO as their marketing strategy because they know that local SEO plays an important role in business growth.
What is Local SEO?
Local SEO is a way to rank your business in a particular location so that after you search Google, it’s first seen by people in that area.
For example, you often need information about a particular location, such as a restaurant, hotel, or school in that location. Here, users use Google Maps or search engines to search for various services. Here you have the opportunity to view your business at the top of your search results.
A perfect local search looks like this:
Importance of local SEO statistics:
While local SEO has many advantages, the main advantages of local SEO are:
- Local SEO helps increase the number of website users from a particular region or region. This can boost your brand’s reputation with local viewers.
- Local SEO offers the opportunity to rank local product or service keywords. There is also a great opportunity to grow your business here, as all users do an online search before purchasing a product.
- Local SEO is free. You can use top platforms such as Google My Business and BingPlaces to promote your local business for free without investing a dollar.
- Users always see online reviews of companies trying to invest their money because everyone wants to buy from a trusted source. With local SEO, you can encourage more people to review your business.
- Most of us use smartphones to browse the web compared to desktops. In addition, according to a survey, about 79% of users use mobile to perform local search. Here you have a great opportunity to get this traffic into your business by doing local SEO.
How to do local SEO
To run a local SEO, you must first create a free-to-use business listing in Google My Business. (You can also list your business on other platforms such as Bing Places to increase your exposure)
Then enter all the important business details such as name, address, product, service, and business description. You can also add images and videos that encourage customers to buy from you to create a trusted list.
Then create a website where you can add business details such as blogs, events, and services. You can also add a business to the business list to help generate a lot of traffic.
Tip: If you don’t have a website, Google My Business offers a free website that you can use for your business.Apply for a free business website here..
In addition, you can manage customer ratings and reviews. Best practice is to reply to all reviews received positively or negatively. This shows the user that the business is alive and serving customers.
In addition, you can list your business on a variety of platforms such as Yelp, Foursquare, and YellowPages.
Here are 202 top local SEO statistics2
- 46% of users searching on Google are looking for local information. (HubSpot)
- 93.4% of users read customer reviews of their business listings, especially before buying an item from an unknown retailer. (Chat meter)
- It is estimated that about 56% of local businesses have never applied for a Google My Business listing. (WebFX)
- It is estimated that 72% of users who perform local search come to the store within a few distances. (HubSpot)
- 93% of searches show Google’s local 3 packs. (Saga pixel)
- On mobile, queries such as “near”, “close by”, and “where to buy” have increased by 900% over the last two years. (HubSpot)
- 91% of users between the ages of 18 and 34 see positive reports that they trust every business. (WebFX)
- 60% of consumers contacted their business using the “click to call” option available in Google’s business listings. (HubSpot)
- Eighty-six percent of users rely on the Internet to find local businesses. (WebFX)
- The “open a store nearby” query on mobile devices has grown 250% over the last two years. (HubSpot)
- Every week, 29% of people search for local shops and services. (WebFX)
- About 64% of SMEs have an online presence. (Saga pixel)
- If a business website is mobile friendly, it is expected that 61% of users will contact the business. (BrightLocal)
- In local sales, mobile devices are impacting over $ 1.4 trillion in sales. (HubSpot)
- After a local search, we found that 18% of users are likely to buy the item within a day. (HubSpot)
- Yelp ranks in the top five in Google search results, where 92% of queries include a location or city. (Ahrefs)
- 78% of local searches on mobile devices lead to offline purchases. (HubSpot)
- In addition to search, users physically access about 1.5 billion locations related to Google search each month. (Safari Digital)
- It is estimated that 28% of local searches will be purchased. (HubSpot)
- 92% of users chose only the businesses that are on the first page of local search results. (HubSpot)
- In local business results, 24.4% of clicks go to the first result. (Safari Digital)
- Four in five consumers use search engines to find local information. (HubSpot)
- Local business rankings on Google are 15%, influenced by user reviews. (Chat meter)
- There are 87.1 million queries related to local search performed on mobile devices to find products and services. (Saga pixel)
- 71% of customers choose a business that has responded to previous customer reviews. (Chat meter)
- Over 55% of users use voice search to find their local business. (WebFX)
- The Google Maps application is used by 86% of customers to find local stores. (Safari Digital)
- Businesses without reviews are not trusted by 15% of users. (Chat meter)
- 97% of users consider it very important to be knowledgeable about any company. (HubSpot)
- It turns out that 40 positive customer reviews are needed to recover one negative review. (Chat meter)
- 78% of users only consider the latest customer reviews. (Chat meter)
- 67% of smartphones and 72% of computer users want to see ads customized for their location and zip code. (HubSpot)
- 60% of customers admit that negative reviews of their business listings make their business untrustworthy. (Chat meter)
- 84% of “near” searches are done using mobile. (99firms)
- Search queries for “best places to buy” on mobile devices have grown by more than 70% over the last two years. (Chat meter)
- Eighty-eight percent of people searching for a local store or service using their mobile device may call or visit that store within 24 hours. (HubSpot)
- While buying products in-store, 50% of online shoppers around the world use their smartphones to look up products. (Chat meter)
- Eighty-two percent of Bing’s local businesses have not yet claimed to be listed. (99firms)
- Bing gets about 30% of all searches in the United States (USA). (Statista)
- Through Google My Business, 16% of companies receive more than 100 calls a month. (BrightLocal)
- US marketers are expected to invest $ 38.7 billion in mobile location targeted advertising by 2022. (99firms)
- Searches related to Christmas day shopping have increased by 34%. In fact, queries such as “business hours” and “where to buy” will increase on December 23rd. (Think of it as Google)
- 90% of advertisers believe that location-based advertising can improve their business. (99firms)
- 82% of customers do not choose a business with a rating of less than 3 stars. (Chat meter)
- 68% of users use the “click to call” or “get directions” option available in mobile local ads. (99firms)
Looking at the statistics above, you can imagine the importance of local SEO. The Internet is changing day by day with new technologies, and having a good knowledge of the industry is very important for any business. Here you can get extraordinary insights where local SEO statistics can help your business and help your business grow.
Top Local SEO Statistics 2022
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