Business & Investment

Value of choice | Transportation topic

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For decades, steady advances in information technology have continuously improved the way truck and logistics companies manage their businesses. Over the years, the truck industry’s technology market is expanding with products and services designed to give fleet managers, dispatchers, and drivers access to more information, making better decisions, safety and efficiency. You can further improve your sex.

As a result, freight companies looking to improve their operations through the adoption of technology did not have as many options as they do today.

Transportation management software is evolving to incorporate more business process automation, increasingly advanced data analytics, cloud computing, and machine learning.

Fleet telematics, which began with basic vehicle tracking and in-vehicle communications, has become a prime example of the Internet of Things. Modern trucks and trailers can be equipped with sensors that remotely monitor everything from tire pressure to cargo condition.

Once a niche product category, onboard video has become commonplace in trucking as more motor carriers roll out their products, from simple dash cameras to full-fledged video telematics systems. ..

The Federal Electronic Logging Device Obligation, which came into force in late 2017, has facilitated the adoption of in-cab technology for automating service time compliance. The regulation has attracted a wave of tech startups to the industry, many of which target the small carrier market.


At the same time, truck drivers are increasingly using mobile apps on their personal devices and company-provided systems to manage their workflow more efficiently.

Shippers and third-party logistics providers also rely on cargo visualization software to better manage their supply chains.

This surge in freight technology is evident at industry trade fairs where technology providers often occupy as much exhibition hall space as trucks, trailers, engines and tires.

For fleets and logistics companies, sifting through the vast menu of potential technology investments available today can be a daunting task, but ultimately this rich option will help the industry.

Trucking continues to be a highly fragmented industry with a variety of applications and operating conditions, so when it comes to technology adoption, one size is not all there is to it.

Indeed, different truck companies adhere to many of the same regulations, drive on the same highway, and tackle common challenges such as hiring and retaining drivers, lack of truck parking, and a constant focus on safety. I’m out.

Nonetheless, each company has its own challenges and concerns. They carry different types of cargo with different types of equipment. Applications range from long range to regional, short range, and local delivery. Companies also need to meet the specific requirements of a particular shipper’s customer.

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Not surprisingly, the choice of the right technology for a trucking company depends heavily on all these variables.

To optimize operations, Fleet combines business-friendly back office software applications with in-cab technology. In doing so, they often implement more and more individual systems from multiple vendors, and in some cases develop their own in-house technology.

That’s why integration between different technology vendors is so important in today’s market. Fleets can build a preferred technology ecosystem only if they can seamlessly combine the individual products and applications of their choice.

For technology vendors, that can mean developing integrations with dozens, if not hundreds, of other systems. It may also include working with companies that are direct competitors in some product categories to support co-customers.

As the truck technology market continues to expand, this type of collaboration between corporate lines becomes increasingly important.

After all, it’s all summarized in customer service. The most successful technology vendors are, and will continue to be, focused on meeting customer needs, even if they need to maintain the complex web of integrated partnerships.

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Value of choice | Transportation topic Value of choice | Transportation topic

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