“We wanted to celebrate in a unique and different way” – My Nintendo News

Doug Bower, President of Nintendo of America, conducted a lengthy interview with Polygon and talked about various topics related to Nintendo. One of the topics they discussed was multiple Mario games that were no longer available for purchase and play after March 31, 2021. According to Doug Bower, there is a reason. It is “what I thought was very unique on the actual anniversary”. Mario celebrated its 35th anniversary and “wanted to celebrate in a unique and different way.” However, it is also said that it is not a strategy that will be widely used in the future.

Later, when Polygon expressed his disapproval of the decision in an interview, Doug Bowser replied: “Yes, at this point the decision was really centered around the characteristics and aspects of the celebration. I can’t talk about plans after the end of March.” His full comment on this issue is:

Yeah, I think I’ll use simple words: Congratulations. That’s exactly — this is Mario’s 35th anniversary celebration.And we wanted to celebrate in a unique and different way, and we did it through games like: Super Mario 3D All Stars, Or will do it through future releases such as Super Mario 3D World + Bowser’s Fury..

And through releases such as Game & Watch Super Mario Bros. or Mario Kart Live: Home Circuit.. There are many ways to celebrate Mario’s 35th anniversary. And with some of these titles, we felt it was an opportunity to release them for a limited time. They are doing very, very well. Super Mario 3D All Stars We sell over 2.6 million units in the United States alone. And obviously, consumers were able to dive in and enjoy it. And although it’s not a widely used strategy, I thought it would be very unique on an actual anniversary.


Doug Bowser about the limited-time Mario 35th releases: “we wanted to celebrate in unique & different ways”

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