Business & Investment

Weight gain during COVID-19 is changing the way Americans eat and dress, especially among young consumers

According to Barclays, many Americans have added more than the dreaded “COVID-19 pounds” during a pandemic. This can have long-term implications for food companies, health and wellness businesses, apparel brands and retailers.

Bank credit analysts have sourced data showing an average monthly weight gain of 1.5-2 pounds for Americans during lockdowns where young consumers, including millennials, are increasing across Generation X and baby boomers. I’m quoting. Weight gain is also more distorted for those who have been under blockage restrictions for a long time.

Many companies say they expect the specific dietary habits developed during COVID to continue after the pandemic is over. Eat at home..

read: “Covid 15?” If so-this is how much weight the average person actually gained during the pandemic.

“In 2018, if Millennial and Gen Z demographics preferred high-calorie packaged foods and suggested gaining significant weight, that wouldn’t have been taken seriously,” said Hale Holden’s analyst. Is writing.

“Returning to a taste for healthier fresh foods can affect everyone
The leading manufacturer of stores that have acquired a “second lease” in the last 18 months. “

Before the pandemic, few consumers liked food and drink. High sugar content.

As efforts to lose these COVID pounds progress, Barclays states that sugar can cause ESG (environmental, social and governance) equivalent to environmental issues such as carbon dioxide emissions.

“Although some changes have begun to be seen in areas such as sugar content, there has been no sharp acceleration in hiring levels and no increase in sensitivity to retain public names,” analysts said. Stated.

“But as ESG becomes more sensitive, we believe this will grow.
concentration. “

Barclays rates investment grade bonds issued by General Mills
Conagra Brands Inc.
And Mondelez International

With low weight.

Analysts evaluate WW International
+ 0.39%

High yield bonds that will mature in 2029 with overweight.

New bodies and changing fashion trends benefit some fashion companies like Levi Strauss & Company. LEVI How popular Loose denim style After years of skinny jeans, it will benefit the company.

Analysts expected demand to increase as mobility improved and people returned to work, events and vacations. Consumers are also looking for more size inclusiveness, which facilitates access to a wider range of sizes, for example at Gap Inc.
+ 1.77%

brand Old navy.. Torrid Holdings Inc.
+ 1.32%
Plus-sized retailers were among the many IPO It happened this year.

Shoppers want to update their closets, or because their clothing size has changed, they need to update, and the supply chain can dampen that urge.

Also: Wal-Mart, Target, The Home Depot and other major retailers charter ships to avoid supply chain problems. Will the strategy save Christmas?

look: Pandemic wardrobe purges are sweeping the nation as normal life resumes

“It’s difficult to predict trends in apparel demand, but we believe the 2021 holiday season could represent a significant increase in demand trends,” the report said.

And so many people are getting rid of clothing they can no longer wear or don’t want to wear in second-hand businesses like ThredUp Inc.
+ 0.05%

You should see the benefits.

Barclays has an overestimation of Nordstrom
+ 2.21%

High yield bonds, which mature in 2024, 2027, 2028, 2030, and 2031, are Macy’s overweight ratings.

Overweight ratings for high yield bonds due in 2029 and high yield bonds in the gap due in 2029 and 2031

SPDR Bloomberg Barclays High Yield Bond ETF

iShares iBoxx $ High-Yield Corporate Bond ETFs have fallen 0.1% over the past year.
+ 0.01%

I slipped 0.2%.Consumer Discretionary Choice Sector SPDR Fund
+ 1.56%

It has increased by 14.4%.And Benchmark S & P500 Index
+ 0.83%

It increased by 17.3% during the period.

Weight gain during COVID-19 is changing the way Americans eat and dress, especially among young consumers Weight gain during COVID-19 is changing the way Americans eat and dress, especially among young consumers

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