Business & Investment

What are you doing in the movie? Who cares … something!

Well, the fact that there is nothing in the movie, that’s big news New York City, Where the cinema is dark, and most other entertainment options outside the apartment COVID-19 (new coronavirus infection) (# If there is no character limit, add parentheses when it first appears I tightened the grip in March last year.

But with multiplex (and a few remaining single screens) finally available this weekend, there’s another question that should be filled with a big marquee.

Are movie fans ready to go again?

Of course, all this needs to be hedged. Not all theaters are back. Unstable independent couples did not survive the virus. Some chains are still waiting. And the theater will not be full this weekend. When the door opens, there’s enough space for a bathtub-sized butter popcorn to sit next to you. Capacity is strictly limited to 25% and does not exceed 50 people per screen.

It’s been a long time for Paul Delgara Bedian, but he says he’s finally seeing a good reason for hope, and New York is a big part of it.As a senior media analyst at Comscore, a media measurement and analysis company
Dergarabedian follows the film industry like a hawk, looking at marketing budgets, screen-by-screen performance, box office revenue, and looking for trends in all of them.

“I’m optimistic,” he said. “If New York doesn’t reopen, we could be in a much worse position. The biggest movie market needs to reopen before the industry gets back on track.”

According to analysts, there are two important factors in recovery after COVID. “The film industry needs theater availability. Top studios need to be bold and confident enough to show brand new, big, and expensive films, but second only to Los Angeles. It’s a big problem because the big movie market is open now. It may not return to glory overnight, but it’s a very important step. “

See also below. The death toll of US COVID-19 has exceeded 520,000 as Dr. Fauci warned that it would resume too soon.

A year after a new love for video streaming, the studio seems to be stepping into the theater.There is a big disney
+ 1.04%

Movie “Raya and the Last Dragon”, “ Open at the theater this weekend. “I look carefully at those numbers,” said Delgarabedian. And even though the animated restart of Cat and Mouse’s favorite “Tom and Jerry” was a hit in theaters like Chicago, Phoenix and Houston a week ago and was also available for streaming, everyone Worked much better than I expected.

“Now we will have the horsepower of New York City,” said Dargala Bedian.

Obviously, the studio isn’t everything yet.

The sequel to Eddie Murphy and Arsenio Hall’s 1988 immigration blockbuster, “Coming 2 America,” was originally to be shown in theaters by Paramount Pictures.However, due to the blockade, Paramount sold its sales rights to Amazon.
+ 0.77%

A studio where marketing executives coordinated a major digital release on Thursday.

This movie has received half-baked reviews. So who knows what kind of business it did with the theater-only release? However, fans have been absent for 34 years from the beloved comedy franchise, some (New York warning) set in Queens. Submit it under “Missed Opportunity”.

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However, some corners appear to be curved. According to Comscore counts, the percentage of open American theaters surged from 38 two weeks ago to 42 a week ago. Including New York, it will be 45 after this weekend and could approach 50. 63 theaters in five wards occupy only 3% of American screens. But the larger New York metro market is pushing it up to 7.4%, and New York has an even more important role. As a media center, a magnet of culture, a financial hub, and an irreplaceable creator of film buzz.

“It’s really fascinating to be able to sit on the couch and press a button,” says Delgarabedian. “But that’s not all we want when it comes to entertainment. It’s all free to choose. Even if the movie is being shown in theaters at the same time at home, people have more theaters than we thought. will go.”

read more: Why movies survive the coronavirus pandemic

He said the theater wouldn’t be killed by home streaming more than the restaurants would be destroyed thanks to Seamless, Chau Now, and Uber.
+ 4.65%

Eat and other food delivery apps.Eating at home is no more than going out for dinner than Netflix
+ 1.00%

Same as Saturday night in the movie.

“The cinema is a special, carefully curated experience,” said Delgarabedian. “Nothing else is better than this. Part of the reason that makes cinemas so cool-community and immersive-doesn’t work in a pandemic.” But after the pandemic, “Movie theaters are back in glory and they learn to live with streaming options. Now it’s a different world. But cinemas are still part of it.”

Ellis Henican is a New York-based writer and former newspaper columnist.

What are you doing in the movie? Who cares … something! What are you doing in the movie? Who cares … something!

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