Every business owner, entrepreneur, and eCommerce website owner wants to increase their conversion rates. Whether you’re a large corporation or a small business, conversions are key to success. In this article, we will discuss the top 3 tips for designing an eCommerce website that will help convert visitors into customers!
Your eCommerce website is the face of your brand. It’s what people see when they visit you online, and it should represent your company in a positive way that drives business to both new and returning visitors who may not have known about you otherwise. If someone visits an eCommerce website for the first time but does not make a purchase, how likely are they going to return? Likely very low. But if someone visits an eCommerce website, makes a purchase, or sees products they like enough to add them to their cart, there is a good chance that person will come back another time!
In order for this cycle of conversions-visits-conversions to work successfully though, every element of the customer experience needs to be perfect from start to finish. When it comes to eCommerce website design, there are a few crucial elements that must be considered in order for the final product to convert visitors into customers.
In order to increase conversions, people may consider redesigning their websites. However, this isn’t always necessary as sometimes all you need are smaller changes rather than completely overhauling the site from top to bottom which can get very expensive depending on how much work needs to be done and what kind of company you have available (in-house or agency). This brings us back around to tip number one: hire professionals if possible! If money isn’t an issue then fantastic – do it up big time with full branding support and a custom website that matches your company’s image and personality. If money is an issue (and in most cases, it will be) don’t worry – we’re going to discuss some great tips for eCommerce design success below!
The second tip for eCommerce website design is to focus on simplicity.
If you look at any successful business website out there today, whether they are selling physical products like clothing and accessories or digital services such as hosting company websites you’ll see something common among all of them. They are simple. They aren’t too flashy, they don’t have a million different options and features to click through just to find what you’re looking for. There is no “homepage” where the company shows off all of its awards and accolades (no one cares about those). These types of websites are focused on converting visitors into leads with as little distraction as possible so that they can convert them into customers later.
People who want more conversions may focus on simplicity in eCommerce website design.
If you look at any successful business website out there today whether it sells physical or digital products like clothing and accessories or services such as hosting companies you’ll see something common among all of them: they are simple! They aren’t too flashy, they don’t have a million different options and features to click through just to find what you’re looking for. There is no “homepage” where the company shows off all of its awards and accolades (no one cares about those). These types of websites are focused on converting visitors into leads with as little distraction as possible so that they can convert them into customers later.
The third tip for eCommerce website design is clear navigation.
If people make it past your homepage, congratulations! But if they don’t know how to navigate around your website or even figure out where certain products might be available then you’ve already lost them from an SEO standpoint – because now they aren’t going to come back again anytime soon unless someone else refers them there.
Make sure that all of the pages and links within your site are indexed properly so search engines can crawl through everything and find what customers looking for (and hopefully not just crawlers). The easier a customer can get from Point A to Point B with as few distractions as possible is key here, especially when we’re talking about conversions that happen very quickly without hesitation once a website visitor is ready to buy.
In conclusion, we hope we’ve been able to provide you with some great tips for eCommerce website design. If nothing else, remember this: when in doubt, always hire professionals instead of trying it yourself!